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1. Between December 2013 and December
2015, tablet internet consumption grew
by 30%.
Source: comScore

2. Given 15 minutes to consume content,
two-thirds of people would rather read
something beautifully designed than
something plain.
Source: Adobe

3. 39% of people will stop engaging with a
website if images won’t load or take too
long to load.
Source: Adobe

4. 51% of people think "thorough contact
information" is the most important
element missing from many company
websites.
Source: KoMarketing

5. 13% of adults access the internet via
mobile only. 11% access the internet via
desktop only.
Source: comScore

6. 40% of smartphone and tablet owners
search for B2B products on those
devices.
Source: KoMarketing

7. 47% of website visitors check out a
company's products/services page
before looking at any other sections of
the site.
Source: KoMarketing

8. Once on a company's homepage, 86% of
visitors want to see information about
that company's products/services.
Source: KoMarketing

9. Once on a company's homepage, 64% of
visitors want to see the company's
contact information.
Source: KoMarketing

10. By 2017 mobile app downloads worldwide
are expected to reach 268.69 billion –
that’s a lot of competition, so standing out
from the crowd is essential!

11. Localizing your keywords for different
locations is proven to boost downloads by
767%

12. More than 73% of app downloads open an
app once and never come back

13. Push Messages
64% of users return to an app within
30 days when push is enabled

14. It is projected that there will be nearly
269 billion app downloads in 2017. That’s
a staggering 33 apps for every man,
woman and child on the planet.

15. The Apple App Store was launched with
iOS 2 in July 2008.

16. Google launched the Google Play store (as
‘Android Market’) in October 2008,
followed by a Windows App Store in
2012.

17. The most downloaded app of all time is Facebook. The
second and third most downloaded are
Facebook-owned Instagram and WhatsApp, while
Facebook Messenger rounds out the top four.

18. Users spend 87% of their smartphone time
in apps, not in their web browser