2. ME:
• HI! I’M KIOWA BRYAN (@RHUMMUFFIN)
• NATIONAL BRAND MANAGER SPIRIBAM
• XENNIAL
• I’M JUST LIKE YOU
3. INSTAGRAM:
• INSTAGRAM (also known as IG or Insta) is
a photo and video-sharing social network
service owned by Facebook. Inc. It was created
by Kevin Systrom and Mike Krieger, and
launched in October 2010 exclusively on iOS.
4. “DO I HAVE TO?”…..YES.
• Statistics
• Over 1billion users (more than 1/10th world
population)
• 25 Million business accounts
• Fastest growing media platform – 5% per
quarter
• 74% of Instagrammers earn 50k+ a year
• 72% of users have bought a product they saw
Ages 13-17
1%
Ages 18-24
34%
Ages 25-34
35%
Ages 35-44
16%
Ages 45-54
9%
Ages 55-64
3%
Ages 65+
2%
What is “the grid”?
Examples
Apps to help plan
All about filters
Quality over quantity
Color Palates
Themes
What is “the grid”?
Examples
Apps to help plan
All about filters
Quality over quantity
Color Palates
Themes
Photography tips
Less than 1% = low engagement rate.
Between 1% and 3.5% = average/good engagement rate.
Between 3.5% and 6% = high engagement rate.
Above 6% = very high engagement rate.
Engagement rate
Friends and Family favored
How long people spend looking
Hashtags
Consistantcy
Hashtags – timing of posts
Brands projected to spend 10 billion in 2020
How to use them to your advantage
What’s the going rate?
TFP
Contracts
Exclusivity
10-100k = microinfluencers
Another lifestyle blogger with 170K followers and a 4.5% engagement rate disclosed similar rates listed as:
$1000 per Instagram Post
$500 per Sponsored Giveaway
Wishing to remain anonymous, the lifestyle blogger noted that: “This rate includes endorsement of service/product on Facebook, Instagram (along with a story mention), Twitter, or Pinterest.“
Similarly, a popular travel blogger and photographer with 100K followers and a 9.2% engagement rate listed their content creation at a similar rate, priced at:
$1000 per Instagram Post
$1200 per Instagram Post + Blog Post
$200 per Instagram Story
$2000-$5000 for a 60-Second Product Video
In fact, last year micro-influencers posted 84% of sponsored posts worldwide!
Impressions: The number of times your posts have been seen during the time frame.
Interactions: The number of actions taken on your account.
Reach: The number of unique accounts that have seen any of your posts.
Profile Visits: The total number of profile views over the week.
Website Clicks: The number of times visitors have clicked the link to your website from your profile page.
Call/email clicks: the number of times visitors have clicked the call/email button from your profile page.
Mentions: the number of times your account’s handle has been mentioned by other users.
Workflow: planning ahead
Batching posts
When to hire help – how to use them for engagement
