2. INTRODUCTION
BUSINESS LEVEL STRATEGY IS FOCUS ON MEETING
COMPETITION, PROTECTING MARKETS SHARE AND EARNING PROFIT AT
THE BUSINESS UNIT LEVEL BY PERFORMING ACTIVITIES AND OFFERING
SUPERIOR VALUE TO CUSTOMER.
THE AREA INCLUDING LIKE
FINANCE, MARKETING, PRODUCTION, HUMAN RESOURCES ,NEW
PRODUCT DEVELOPMENT AND RESEARCH ETC.
DEFINITION
BUSINESS LEVEL STRATEGIES- IS A ACTIONS TAKEN TO PROVIDE
VALUE TO CUSTOMERS AND GAIN A COMPETITIVE ADVANTAGE BY
EXPLOITING CORE COMPETENCIES IN SPECIFIC, INDIVIDUAL PRODUCT
OR SERVICE MARKETS.

7. 2. DIFFERENTIATION
VALUE IS PROVIDED TO CUSTOMERS THROUGH UNIQUE FEATURES
AND CHARACTERISTICS OF AN ORGANIZATION'S PRODUCTS RATHER
THAN BY THE LOWEST PRICE.
THIS IS DONE THROUGH HIGH QUALITY, FEATURES, HIGH CUSTOMER
SERVICE, RAPID PRODUCT INNOVATION, ADVANCED TECHNOLOGICAL
FEATURES, IMAGE MANAGEMENT, ETC.
SOME COMPANIES THAT FOLLOW THIS STRATEGY: ROLEX, INTEL,
RALPH LAUREN.

8. 3. FOCUSED LOW COST-
ORGANIZATIONS NOT ONLY COMPETE ON PRICE, BUT ALSO SELECT A
SMALL SEGMENT OF THE MARKET TO PROVIDE GOODS AND SERVICES
TO.
FOR EXAMPLE:
PHILIPS INDIA LTD LAUNCHED FLAT TV.

10. 4. FOCUSED DIFFERENTIATION
ORGANIZATIONS NOT ONLY COMPETE BASED ON
DIFFERENTIATION, BUT ALSO SELECT A SMALL SEGMENT OF THE
MARKET TO PROVIDE GOODS AND SERVICES.
FOCUSED STRATEGIES - STRATEGIES THAT SEEK TO SERVE THE
NEEDS OF A PARTICULAR CUSTOMER SEGMENT
E.G., FEDERAL GOV'T.
COMPANIES THAT USE FOCUSED STRATEGIES MAY BE ABLE SERVE THE
SMALLER SEGMENT (E.G. BUSINESS TRAVELERS) BETTER THAN
COMPETITORS WHO HAVE A WIDER BASE OF CUSTOMERS.

11. 5. INTEGRATED LOW-COST/DIFFERENTIATION STRATEGY
THIS NEW STRATEGY MAY BECOME MORE POPULAR AS GLOBAL
COMPETITION INCREASES. FIRMS THAT USE THIS STRATEGY MAY SEE
IMPROVEMENT IN THEIR ABILITY TO.
LIKE 1. ADAPTABILITY TO ENVIRONMENTAL CHANGES.
2. LEARN NEW SKILLS AND TECHNOLOGIES .
3.MORE EFFECTIVELY LEVERAGE CORE COMPETENCIES
ACROSS BUSINESS UNITS AND PRODUCTS LINES WHICH SHOULD
ENABLE THE FIRM TO PRODUCE PRODUCES WITH DIFFERENTIATED
FEATURES AT LOWER COSTS.