About SCM & CRM & also the various SCM & CRM activities that are carried out by Amul.

1. Supply Chain Management &
Customer Relationship
Management

2. Introduction
 The milk industry in India has been on a sturdy path of progression
since Indian independence
 The milk production of India has grown from 17 million tonnes
(1951) to 132.43 million tonnes (2012-2013)
 India is the world’s largest milk producer; accounting for more than
17% of the world’s total milk production
 Amul ranks 15th among the top dairy organization in the world

3. Distribution Process

4. Supply Chain Management

5. Reverse Logistics

6. SCM Practices by Amul
 Codification of raw material in an easy to understand manner
 Payment to the milk suppliers on time
 Quality checks
 Using technology to connect farmers with veterinary doctors

7. SCM Practices by Amul
 IT integration and widening the reach of IT at village level
 Active customer feedback and incorporation in improvement
 Active involvement of GCMMF employees in all activities of the
member unions
 Closer and deeper relationships with the business associates. i.e.
wholesales, and distributors

8. Customer Relationship management
.
Definition
.
Need of CRM
.
Importance of CRM

9. CRM by AMUL
 Sponsorships for Awards and Olympics
 Talent promotions through events
 Constant Feedback from distributors
 Public awareness campaigns

10.  World Milk Day celebrations
 In-store interactive celebrations on festivals
 Information Technology Integration
 Mobile App for consumers:
• Amul Store Locator
• Amul Explorer
CRM by AMUL

11. Project By
• Abhishek Shinde
• Ashish Jain
• Imad Sirkhot
• Karen D’Souza
• Ketaki Misra
• Kirk Coutinho