Social Media & Strategy for Nonprofits April 2011
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A workshop designed to help nonprofits explore strategic approaches to social media - both via exposure to different techniques and by using the ARM best practices and the FIG strategy stages.
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Social Media & Strategy for Nonprofits April 2011
- 1. Social Media Strategy for Nonprofits Kirsten Eamon-Shine Peace Learning Center & Shine Social
- 10. Spokes
- 13. Publicly State Positions & Perspectives
- 15. Highlight People Served by Your Programs & Supporters of Your Program
- 16. Highlight & Discuss Specific, Short-Term Projects
- 17. Share information critical to your constituents or service population
Notes de l'éditeur
- Publicly state positions or perspectives Showcase a well-known figure who is willing to blog their thoughts Show authentic inner workings of organization (staff members or volunteers to blog about their experiences) Highlight people your serve through your programs Quickly and effectively respond to other bloggers Highlight and discuss a specific short-term project
- Identify your communication & engagement goals. Listen – find out where your audience is and what they’re already saying. Identify appropriate staff and intended voice. Get your feet wet – set a pilot period and re-assess at the pilot’s end. Implement strategy with concrete goals in mind. Measure, measure, measure.
- Identify your communication & engagement goals. Listen – find out where your audience is and what they’re already saying. Identify appropriate staff and intended voice. Combine goals, staff and voice selections, and information from listening to pick strategy. Implement strategy with concrete measures in mind. Measure for success, alter plans if need be.