1. NEW WAYS TO BRAINSTORM:
FIND IDEAS FOR YOUR
PRODUCT
KIRTHI VANI
PRODUCT CAMP 2018
2. AGENDA
• Introductions 5 mins
• Brainstorming Guidelines 5 mins
• Brainstorm session 30 mins
• Q&A 5 mins
3. BRAINSTORMING GUIDELINES
• Understand the question you are trying to solve
• Know your users
• Examine the data
• Get the right set of people
• Think 10X
• Go for quantity
• Build on other’s ideas
• Defer judgement!
4. PRODUCT IDEA : BAY AREA TRAVEL APP
Book flights & hotels ReviewsLocal tours &
experiences
Question: How to improve user engagement with the App?
(Assume an App similar to Expedia or Airbnb or TripAdvisor)
6. KNOW YOUR USERS
Adventure Seekers Experience Seekers Family Travelers
I need to enjoy new experiences I need a hassle free travel with
my kids
I need to do at least one sports
activity
7. EXAMINE THE DATA
• User data
• Engagement – MAU, DAU, User Retention
• Session logs
• Customer Support logs