Personal Information
Entreprise/Lieu de travail
New Delhi Area, India India
Profession
Director - Digital at GroupM
Secteur d’activité
Advertising / Marketing / PR
À propos
Digital media is not restricted to channels anymore as the world of traditional, digital and emerging new technologically driven touch points are blending together. Technological advancement and newer ways to find and engage with the end consumer are enabling each mediums to talk to each other making it imperative for the brands and marketers to understand device and screen preference, role of each mediums to build effective marketing campaigns in the era of digital lifestyle.
Every campaign needs newer methods, newer understanding as the dynamics are changing every day. Spot buys, channels Silos are no longer relevant; it’s the ecosystem that matters the most. Advertising these days is...
Mots-clés
digital media
digital marketing
digital strategy
content marketing
mobile marketing
marketing digital
content strategy
app marketing
internet marketing
content management
ecommerce
in-app integration
strategic partnership
in-game integration
dco
dynamic creative optimisation
vogon
mobile apps
integrated media
rtb
programmatic media
online marketing
google analytics
analytics
sports
social media
social media marketing
social media strategy
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