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Kaptsan daniil dell
- 1. Dell New Media PrinciplesDaniel KaptsanCSMB Marketing DirectorDell| Russia & CIS
- 2. На прямой связи с потребителями dell.com/community facebook.com/dell dell.com/twitter youtube.com/dellvlog flickr.com/photos/dellphotos dell.com/rss “We use social media to listen, learn and engage with our customers. For us, it’s far more than a tool—it’s an extension of our brand, which is all about enabling people everywhere to use technology to grow and thrive.” Erin Nelson SVP, Chief Marketing Officer
- 4. интеллектуальной собственности Dell
- 6. в профайлах и постах используй «10 ключевых слов»: “Hi my name is [name] and I work for Dell…” or for partners and contractors, “Hi my name is [name] and I work with Dell…”
- 10. Не затягивай с ответами и будь вдумчив
- 11. Соблюдай ритм постов
- 12. Будь уважителен, даже если не согласен
- 13. Сохраняй значимость своих постов
- 15. Tip 2: Have a conversation with key influencers. Link to them. Relationship building opportunity? Refer to your online friends and influencers as much as possible. As you are build relationships with them, they may reciprocate and link back to you too. Links in your blog post that act as word of mouth for readers. Linking to other blogs and websites will help you build a network of associates.
- 16. Tip 3: You havea voice. Use it. Stop writing. Start talking out loud. When you use a conversational tone, your readers will relate to you.
- 17. Tip 4: Think globally. Write to a person who is not familiar with a local product, service, pastime, country or terminology.
- 18. Tip 5: Be fresh or be ignored. Try to make some aspect of your blog unique, newsworthy and engaging. What story would you recommend to others?
- 19. Tip 6: Short = good. In general online readers have a short attention span. 300-400 words are a good rule of thumb.
- 23. Tip 8: SEO? Say what? Two tips for SEO: 1. Add search terms you know your audience uses, especially in the title and lead paragraph of your post. > This will make your post more likely to be found. 2. Link to a Dell page in every post. > This will drive traffic into the purchasing path.
- 24. Tip 9: Ghost writing. Just say no. We do not ghost write. Real time note taking on blackberries makes it easy to draft a blog. Use airport time or take a break and get a coffee.
- 25. Tip 10: Make it easily sharable Craft a title that begs to be shared. Making your title, 100-120 characters will make it easily re-tweetable. Tweet your blog and ask your Dell friends to Re-tweet for you.
- 26. No one likes calls from lawyers. Thinking before you post. Don’t write anything that you would not want to see on the front page of the newspaper or blown up for a judge or jury. Your word can be read as Dell’s word. If you have questions related to confidential information, please contact the Comms Team. If needed, they will contact legal. Become familiar with Dell’s online code of conduct policy here: http://content.dell.com/us/en/corp/d/press-releases/2006-11-09-00-policy.aspx
Notes de l'éditeur
- We have flip cameras that we can loan out. Here are a few tips. If you have more to share, please contribute.One take – If at all possible film the video in one take. This avoids any editing time and MAJOR hassle. It is perfectly acceptable to film a “gritty” video and it is more realistic for your audience.Length of vlog? Only a tiny percentage of your audience will watch your vlog beyond five minutes. Capture interest early on in your vlog Keep it under 5 minutes. 3 minutes is even better.Location, location, location: If you are using a hand-held Flip camera – location is everything. Look for a quiet spot that with as much lighting as possible. Natural light in a lobby is good for example. Avoid outdoor areas that are windy. You probably won’t notice the wind as you are filming, but the microphone does. Place the camera an equal distance from your interviewer and interviewee, ideally being stabilized on a solid object or even better use a mini tripod. This avoids both noise level differences and wobbly hands.Clothing - No tight patterns on shirts, etc. Solid colors or simple patterns come out much betterPosting to YouTube is easy and this can be imbedded in your blog post. Make sure you share your video title, description and tagging. Add keywords to your title, video description and tags. Add a link to a relevant Dell page after the first sentence of your video description as well as names and job titles of those in your video. (make sure you record all that when you are doing talking heads)
- Bottom line: Think and be smart.