Learn what are native advertising, know how to grow your business through ads which don’t look like ads. Ads which enhance user experience.

1. Time for Businesses to Take the
Native Route

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• Native Advertising has been around for a while now, whether
in print, television or radio. Now it has made its way into the
Internet and mobile app world. Native ads, are by definition,
ads that blend themselves so well with the ecosystem or
medium they are being used in that they are indistinguishable
from editorial content.

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So, the answer to the ‘what are native ads’? are:
• They don't look like ads
• Create quality content
It is important that your native ad, whether in the form of a
sponsored post on Instagram or Facebook, should direct users
to a link that has content that is useful and highly engaging.
Don't make it seem like a purely marketing effort.
• Call to action
The native ad should have a strong call to action that links to
social media platforms or a blog/website of your business. A
good CTA will help you gather more information about your
users.

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• Don't ignore mobile
If your business has apps or if you want to advertise your
product/service on a relevant third-party app, you can get your
ads placed seamlessly in the app ecosystem.
• Paid search ads
These are used in search engine advertising and appear at the
top of a user’s search results.
• In-feed advertising units
These are sponsored posts that blends with a stream of content
that is part of a publisher’s feed.

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• Recommendation widgets
Businesses can use widgets to recommend other sites or pages
when users are reading or viewing content.
• Promoted listings
These are sponsored listings of products or services you would
typically see in e-commerce pages or sites.
• In-ad
These are ads that are related to the content in a page it shows
up on, like Google AdSense, for instance.

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So, what are the benefits of native ads?
• Native ads are user friendly and don't interrupt user
experience. They offer user engagement opportunities unlike
display of traditional online ads.
• They help build long-term relationships and loyalty among
consumers.
• Native ads, research has shown, result in increased views and
greater conversions

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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