ISOJ 2004

1. Austin, April 04 A. Heinonen 1
BEST REGARDS FROM TAMPERE!

2. COMMENTS ON
ONLINE JOURNALISM IN
NORDIC COUNTRIES
5th International Symposium on Online Journalism
University of Texas at Austin
April 16-17, 2004
Ari Heinonen

3. Austin, April 04 A. Heinonen 3
map©EC
• 25 mill. people in 5
countries
• biggest media companies
< 2 000 mill. euros

4. Austin, April 04 A. Heinonen 4
MEDIA LANDSCAPE
• newspaper region
• public service
broadcasting strong
• new media region
NEWSPAPER CIRCULATION
/1000 INHABITANTS 2002
705 655
532 509
333
164
0
200
400
600
800
Norway Japan Finland Sweden Germany France
INTERNET HOSTS
/1000 INHABITANTS 2002
197
171
105 83 68 58
0
50
100
150
200
250
Iceland Finland Denmark Sweden Norway EU
average

5. Austin, April 04 A. Heinonen 5
1. RICH ONLINE SCENE…
search
breaking
news discussion
newsletter

6. Austin, April 04 A. Heinonen 6
…RICH ONLINE SCENE

7. Austin, April 04 A. Heinonen 7
2. QUEST FOR REVENUES
• advertising?
– banners up 17% (SWE),
– online up 14% (FIN)
• contents?
– news
– pdf
– mobile
– archive

8. Austin, April 04 A. Heinonen 8
3. MULTIPLE MEDIA
PUBLISHING
multiple media
news-desk
”multi-
skilled
operative”

9. Austin, April 04 A. Heinonen 9
”INTERIM ASSESSMENT”
• online is every-day, scene is rich
• quest for revenues dominates, prospects
look positive
• how to proceed beyond re-cycling to
innovative online storytelling?

10. Austin, April 04 A. Heinonen 9
”INTERIM ASSESSMENT”
• online is every-day, scene is rich
• quest for revenues dominates, prospects
look positive
• how to proceed beyond re-cycling to
innovative online storytelling?