ISOJ 2016

1. SECRET MEDIA
HELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
Diane Vickroy, VP Business Development
diane@secretmedia.com

2. WE BELIEVE IN AD SUPPORTED CONTENT
NO PAYMENT FRICTION between publishers and users
EASY ACCESS to information for the 3 billion global internet users
Maintains the INTEGRITY of independent journalism

4. USER CONCERNS
Latency
Data usage
High exposure to ads
PUBLISHER CONCERNS
Data leakage
Malware

5. For the average online article,
80% of the bandwidth is dedicated to the ads.
Ad server
&
CDN

6. Publishers have lost control of their pages.

7. of time spent online is Adblocked in the U.S.
26%
* Secret Media/JW Player: Adblock & The Global Video Market, 2015
What happens next?

8. of time spent online is Adblocked in Germany
62%

9. Publishers
Advertiser User
How can we restore the virtuous cycle?

10. Annoyed Entertained
CONTEXT
The difference is in the

11. The market needs to focus on the User.

12. Advertising Journalism
Shouldn’t this separation be maintained?

13. Revenue
per user
Number of ads
WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION

14. SECRET MEDIA
SOLUTION
USERS
Improved ad experience
ADVERTISERS
Increased audience reach
PUBLISHERS
Restored revenues

15. Decrease by
Number of ads
Maintain the
VALUE
generated
Complimentary Goals

16. SECRET MEDIA
HELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
Diane Vickroy, VP Business Development
diane@secretmedia.com