ISOJ 2010

1. All The News That’s Fit To Pay
For Online: The Case for a
Modified News Micropayment
Model on the Social Web
Geoffrey Graybeal & Jameson Hayes
The University of Georgia
ISOJ 2010 Austin, Texas

2. Background
• Reemergence of micropayments as a business
model
• Business model defined
• Willingness to pay & SNS literature
• Industry overview

3. Modified News Micropayment Model
Drivers
• Microearn
• Socialization/Sharing
• Local Focus
• Centralized Banking System

4. Microearn
• Functions much like a rewards program, where
users earn points for disseminating news,
information and online content to friends and
followers.
• Examples:
– Airlines, hotel, gaming industries

5. Socialization/Sharing
• Capitalizes on SNS logistical streams and social
capital of social networks to disseminate valued
information to trusted peers
• Examples:
– -“Re-tweet” feature on Twitter
– - “Share” function on Facebook
– -Blogroll, links on blog sites

6. Local focus
• News sites retain local pricing decisions that will
attract local audiences with its focus on local
content
• Examples:
– Newspapers “bread and butter” has long been
local content
– hyperlocal blogs

7. Centralized Banking System
 Allows universal currency exchange so that
users can swap “currencies” from different
platforms and trade in for cash
 Examples
– Google Checkout
– PayPal

8. Modified News Micropayment Model

9. Discussion
• Implications
• Future Directions
– -Modified Mobile News Micropayment Model
– -Modified Media Micropayment Model

10. Discussion
• Implications
• Future Directions
– -Modified Mobile News Micropayment Model
– -Modified Media Micropayment Model