The document summarizes information about the 8th International Symposium on Online Journalism held at the University of Texas at Austin from March 30-31, 2007. It provides details about Prisacom, the internet company of the Spanish Grupo Prisa that owns 8 media sites, including ELPAIS.com. Prisacom has around 200 employees total with around 100 focused on content. It also discusses user participation statistics for ELPAIS.com, which had around 7 million unique users in January 2007. Finally, it briefly outlines Prisacom's use and production of video content across its sites.

1. 8th International Symposium
on Online Journalism
University of Texas at Austin
March 30-31, 2007
Ismael Nafría
Content Deputy Editor, Prisacom/ELPAIS.com
inafria@prisacom.com

2. 1. Organization
2. User participation
3. Video

3. 1. Organization
Prisacom:
· Internet company of Spanish Grupo Prisa
· 8 media sites:
· ELPAIS.com · as.com
· CadenaSer.com · CincoDias.com
· los40.com · EP3.es
· Cuatro.com · plus.es

6. Prisacom:
· Around 200 people in total
· Around 100 in Content Department:
Each online media has a specific team,
and there is also a common central
online newsroom
· 2006: 30 Million € revenues (+42%)
· 2006: profitable for the first time
· National and international awards (3 EPpy
last two years)

7. EL PAÍS / ELPAIS.com
· Same location, different teams
· Coordination at the top level
· Internet is a different media: different
rules, different languaje, different time,
different users, different goals, different
professional profiles, different ads…
· COORDINATION and COLLABORATION,
but not INTEGRATION

16. ELPAIS.com
· January 2007: 7 Million unique users
· 600-700,000 daily

17. 2. User participation
· True believers (7 years)
· 6 staff + 6 collaborators
· Around 18,000 inputs daily:
· Polls (7,000)
· Forums (3,000)
· Readers Sentences (2,000)
· Comments in news (1,500)
· Comments in blogs (600)
· Questions Digital Interviews (500)
· Others: news corrections, chat, emails…
· Yo, Periodista

18. 2. User participation
· Around 600,000 monthly unique users
· Around 10% of total users
· EP3.es
· One third of contents, user generated
· 2 music CDs (60,000 downloads)
· 1 comic

22. 2. Video
· Big change this last years
· Multimedia department: 6 people
· News agencies, CNN+, Cuatro, own videos
· Different!
· Integrated and specific section
· Around 40 videos daily
· Several million each month

25. Thank you!
…and welcome to Madrid
inafria@prisacom.com