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Leon
1.
2.
A media about power in Colombia
3.
500,000 unique visitors a month 71% 29% 21% 29% 28% 19% 3% 25‐34 35‐44 45‐54
55‐64 65‐75 Young but not so young 4% 28% 23% 32% 14% Bachillerato Pregrado Posgrado Maestría Doctorado High level of educaDon
4.
Our offer 5 original content stories a day 1 Debate plaForm 15 blogs 3 aggregators 1 Live SecDon 6 / 307,000 twiLer followers Many Databases
5.
Our REAL offer A COMMUNITY OF PEOPLE INTERESTED IN PUBLIC AFFAIRS IN COLOMBIA
6.
Sustainability • 23 % adverDsing • 52 % grants •
12 % workshops and consulDng • 7 % Super Amigos • 6 % university events & lisDngs
7.
Achievements • 500.000 unique visitors • 3rd most read online media by opinion leaders •
Several scoops – no lawsuits • Becoming a lab for innovaDve journalism • Having more than 600 Super Amigos • Surviving 5 years, 2 babies and sDll with a car
8.
Challenges • Convincing good journalists to work at La Silla • Producing high‐quality journalism every day •
To stay innovaDve • To find a business model • To have la Silla AND a life
9.
Plans for the future • To become a social network plaForm for people interested in public affairs in Colombia • To make money while we sleep
10.
20 lessons to take away 1. How you see yourself maLers: a community, a lab, ¿a business? 2. Hiring journalists is not always a good idea. ArDsts and engineers. 3. Each user is important: you have to respect them. 4. The key is transparency 5. Aggregate news, produce original content
11.
20 lessons to take away 6. Have a unique personality 7. Build upon exisDng networks 8. Let people do on your page at least what they do on Facebook 9. No maLer what, sDck to your rouDne 10. Dedicate enDrely to it
12.
20 lessons to take away 11. Understand how Internet thinks and act accordingly 12. GamificaDon of informaDon is a way to go 13. Know your audience / sell your audience 14. Grow slowly and in the direcDon you want 15. Everything is beta
13.
20 lessons to take away 16. Traffic or PresDge: can you moneDze it? 17. Transmedia is a good idea 18. Nothing is really free 19. As long as everything is beauDful all match 20. You only accomplish things when someone is in charge of it. ENJOY
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