7. ‐ Marshall McLuhan
STATE OF MOBILE
The wheel is the extension of the foot.
A book is an extension of the eye.
Clothing is an extension of the skin.
11. STATE OF MOBILE: DESIGN
Simplify
Simplify
Simplify
12. STATE OF MOBILE: DESIGN
Summly: Making a large amount of news approachable with fluid gesture controls.
13. STATE OF MOBILE: DESIGN
Foursquare: Progressive enhancements and consolidation streamline a complicated interface
with users on the go.
14. STATE OF MOBILE: DESIGN
Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simple
design with a powerful alarm clock.
16. STATE OF MOBILE: EXPERIENCE
of consumers think that most mobile sites are difficult to
navigate.
Source:
37%
econsultancy
17. STATE OF MOBILE: EXPERIENCE
of consumers are unlikely to return to a mobile site if it didn’t
work properly during their last visit.
Source:
46%
Gomez
18. STATE OF MOBILE: EXPERIENCE
RESPONSIVE
WEB DESIGN
IS NOT A MOBILE STRATEGY
22. STATE OF MOBILE: ADVERTISING
Mobile advertising revenue is expected to reach more than
$11 billion up from over $9 billion last year.
Source:
$11B
Gartner
23. STATE OF MOBILE: ADVERTISING
After seeing a mobile ad
%% of usersof users
80% downloaded an app
67% visited the Web site of the advertiser
52% visit the store/retailer/business to get additional
information
45% locate an advertiser on map
Source: inmobi
25. STATE OF MOBILE: DATA
Mobile data traffic grew in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
70%
26. STATE OF MOBILE: DATA
Mobile data usage per month in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
885 petabytes
27. STATE OF MOBILE: DATA
Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming
media —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6
hours) and any other channel.
Source:
1st
inmobi
