This document summarizes the Enquirer Brandview Ad Solution, which allows brands to run native advertising content within the Enquirer's editorial content. It provides brands with opportunities to run thought leadership articles and branded content across the Enquirer's print and digital platforms. The summary highlights key details like the platforms available, audience reach metrics, content delivery schedule, success metrics reporting, and guidelines for content submission and approval.

1. Enquirer Brandview Ad Solution
Native Advertising within The Enquirer’s premium editorial content.
Jamie Asquith | jasquith@enquirer.com | 000.000.0000

2. There is a renaissance
underway…
…that is driving BRANDS, PUBLISHERS and
CONSUMERS to communicate with each other
in a more personal way.

3. Native Advertising is an important
piece of this evolution.

4. Native Advertising.
The ability to deliver advertising as
good as the content itself.
With advertiser-provided content and thought
leadership within the “walls” of The Enquirer and
Cincinnati.com’s premium editorial content.

5. Enquirer’s Native Advertising: Brandview Ad Solution
Your Brand
Content
Your Brand’s
Thought
Leadership
Content
Your Brand
Ad Message
Enquirer
Media
BRANDVIEW
Ad Solution
Your
Marketing
Goals
Branding. Visibility. Thought Leadership.

6. Print Content Platforms
BRANDVIEW:
YOUR NATIVE AD CONTENT
in Section of your choice,
with ad adjacency

7. BRANDVIEW:
YOUR NATIVE CONTENT
image, headline, link to content
Digital Content Platforms
Desktop: Homepage Desktop: Section
BRANDVIEW:
YOUR NATIVE CONTENT
with ad adjacency
and ad units surrounding it.

8. Enquirer Brandview Ad Solution: Audience Reach
Target Audience Reach % Reach #
Audience name % #
Audience Name % #
Audience Name % #
Audience Name % #
Source: Scarborough Cincinnati, Oh R1
Branding. Visibility. Thought Leadership.

9. Enquirer Brandview Ad Solution: Deliverables
Content Platform Thurs. Fri. Sat. Sun. Mon. Tues. Wed.
Print:
Section Full Page x
Cincinnati.com
Homepage (24 hours) x
Cincinnati.com
Section (72 hours) x x x
Content is then archived after 72 hours for ongoing search optimization.
Branding. Visibility. Thought Leadership.
Total Reach of Adults 18+:
•Weekly: 30%
•Monthly: 44%
•Annual: 63%
Source: Scarborough Cincinnati, Oh R1, Total Adults 18+

10. Enquirer Brandview Ad Solution: Guidelines
1. Advertiser: Agrees to program
2. Enquirer Media: reserves all space and
inventory of Brandview Ad Solution
3. Advertiser: Provides content/article and ad art 5
business days prior to launch day
4. Enquirer Media: reviews and ok’s content (may
provide edits) within 2 business days (Monday)
5. Advertiser: Approve final article1 day prior
(Wednesday)

11. Enquirer Brandview Ad Solution: Success Metrics
We provide weekly metrics on campaign successes and learnings.
1. Results of ad and article recall testing.
2. Reporting of unique visitors and time on site.
3. Metrics to show engagement levels of ad units.

12. We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS
and resources and INTEGRATED MARKETING EXPERTISE to help clients meet their goals.
Thank You!