1. Music, they say, is a story teller. Every single
piece of music ever written, was written by
someone who was conveying emotions.
Whether that music has lyrics to guide us
through the story or is just an instrumental to
give us an overview of the emotion, it all tells a
story.
production music business
2. One of the most frustrating things as a videographer, besides sifting
through 96 hours of uncategorized footage, is choosing the proper music
to convey the message you want the story to tell We have personally
spent hours (or days, we're ashamed to say) trying to find that
perfect track Now, there is no right or wrong way to choose music for
your project, but if you're anything like us, then maybe we can give
you a few simple tips that might help you at least narrow down your
chooses Let's take a wedding highlight video for example First of
all, take a look at your footage What type of shots do you have? What
type of people? What mood? Do you have a lot of in film audio that you
want to use? Is it fun and upbeat? Is it pretty and classic? By determining
a few of things right at the outset, you can significantly narrow down your
options
3. You can determine if you need a fun or upbeat song, something slower,
something instrumental, something young and trendy, something more
refined Once you've determined the style of music, it's time to
start listening If you've decided to use a track with vocals, it's
important to read the lyrics The last thing that you want to do is find a
song you think is perfect, edit your video to it, then realize that the singer
is talking about lost love or break ups
4. (been there, done that) SO READ YOUR production music business
LYRICS! A few other notes about music To us, music can completely
change the dynamic of a video It's more than complementary, it
can be THE emotional tie that draws out the feelings of the day
5. So when you're searching for music, look for tracks that are
dynamic in themselves - something that builds, something that has
slower parts that move to something faster, places where you know that
when the song gets really full here, this is where the bride enters the
room, etc We generally try to stay away from the Top 40 artists or
whatever is popular on the radio right now Those songs and artists come
and go
6. In six months, if you use a top 40 track, everyone will have heard it
473,000 times and they are tired of it So dig deeper for your music Find
tracks that are not mainstream, that aren't heard all the time These
are the tracks that will last For your clients, these are the tracks that are
timeless
7. Even if they have never heard of the artist, the fact that this track is theirs
will make it perfect And the last bit of info we can give you is to just
LISTEN to music All the time Listen to new stuff Listen to old stuff
8. Just listen to music Make a playlist or have a scratch notebook When
you hear a good song (or even a decent song) that you think you could
use one day, make a note of it, put it in a playlist, and refer to that when
you are having trouble The more you know, the more you hear, the
better off you are when determining what will work best for you
