Leverage Knowlarity's solutions for Media & advertising industry

1. Media &
Advertising
Industry

2. Knowlarity is India’s first and biggest provider of cloud-
based solutions. We help to grow your business by
empowering one with marketing-automation and
communication tools.
www.knowlarity.co
Value Proposition
ScalablePowerful Reliable
Customized IVR
Cloud Dialing
Web-SMS Integration
Automated Speech
Recognition
Hosted on Amazon web
Service (AWS)
Detect and escalate any
unusual behaviour
(NAGIOS)
Automated Speech
Recognition
Easy enhancement of
service load
Seamless scaling for
special campaigns
Pay per actual usage

3. Features Cloud PBX
Call forwarding (Mobile / Landline) Yes No
Easily program extensions through a web based interface Yes No
Details of Call Logs Yes No
Call Recordings Yes Yes
Voice Mails Yes Yes
No Hardware Installation Yes No
No Maintenance Charges Yes No
Benefits of Cloud Over Traditional PBX Machines
www.knowlarity.co

4. Media and Advertising as an Industry
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Over the past few years online
marketing has grown more
competitive, a trend that will
continue in 2016. Companies
are expected to spend$10
billion more on all areas of
digital marketing than they did
in 2015.
Pain Points of Media & Advertising Industry:
● Tracking every penny spent on various channels
● To keep viewers updated through different media channels: Online or Offline
● Offering seamless feedback/action experiences to consumers
● Call analytics for later references in case of any issues

5. Customer Mobile
Verification
Emergency
Communication
CRM Integration Marketing ROI
Tracking
Cloud based
Call center
Customer Feedback Data Collection
through IVR
Missed Call Back
Click-to-Call
SMS-to-Call
SmartIVR strengthens enterprises with the power of a comprehensive
marketing, sales, and customer support solution. It can process million calls
an hour without any complexity.
SIVR: Hosted IVR Solution For Enterprise
www.knowlarity.co

6. Smart IVR Features
API Integration
Create call flow & routing
with a set of powerful
API’s
Call Queues
Manage and route large
volumes of inbound calls
with dynamic call routing
Multi-level IVR
Set-up custom menus
department wise to
handle customer queries
Text to Speech
Acknowledges caller
without huma
Auto Speech
Recognition
Capture caller inputs with
speech

7. Smart IVR Features
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Call Distribution
Transfer incoming call in
different sequence as per
the requirement
Number of Choice
Incoming numbers for
65+ countries to reach
customers across globe
Conference
Stable conference system
to connect from different
locations
Call Recordings
each call is recorded with
encryption for data
security
Call Logs
Capture logs for building
rich analytics to study
customer behaviour

8. ● Miss call service can be used for various campaigns
● Miss call numbers can be used for promotional
advertisements
● Results can be viewed in real-time basis
Missed Call Number:
Virtual Number For Advertisement:
● Virtual number is used for promotion in various advertising channels
● Virtual number helps in analysing ROI of various marketing campaigns
● ROI helps to evaluate the best marketing channel and invest in future accordingly
www.knowlarity.co
Missed Call Solution and Virtual Numbers

9. ● Regular reminders to target audience who has shown interest, about various programs which
are aired
● Outbound calls for any new program/ product launch
● Result updates for programs one has given missed call for support or against a campaign
Outbound Calls For Promotion, Update & Reminders :
Smart IVR for Polling, Voting, Market Research, Participation Based:
● Run various contests by providing IVR options for nominations
● Engage the viewers by using objective kind of question
● IVR can be used for market research purposes
Outbound Call and Smart IVR
www.knowlarity.co

10. ● Gather live update of any news/happening around the city from consumers
● Citizen can register by giving a miss call, record their voice for back-end team to review and
provide the live updates to news agencies
● Reality shows can get ideas for entertainment from their live audience
Real time news updates from consumers over voice:
Conferencing for reporters and news staff members:
● A conference bridge can be shared with the small group assigned for various groups
● A conference can be joined with an authentication PIN for discussion
● Calls are recorded for future auditing purposes and call logs can be saved for members to
hear it later
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For News Agencies