These eight quick and effective steps for email planning will assist you in creating successful email marketing campaigns.

2. Step #1
Define Your Strategy

3. If you want to create an email campaign
that delivers real results, you have to start
with a clear objective.

4. Step #2
Prepare Your List

5. Ensure that you have permission to email
those on your list.

6. Step #3
Write Your Copy

7. Providing your subscribers with relevant
information is key to your success.

8. Step #4
Design Your Email

9. Placing your offer above the fold, designing
for mobile, and ALT tags for images are
just a few of the best practices for good
email design.

10. Step #5
Prepare The
'Envelope'

11. If you want your email opened, start with a
name/brand that is recognizable to the
subscriber.

12. Step #6
Review and Test
Your Email

13. Test, test, and retest (we can’t say that
enough). Test for rendering in various
email clients and ensure your links are
working, just to name a few options.

14. Step #7
Send Your Campaign

15. Get the most out of your email campaign by
utilizing features like social share and Google
Analytics.

16. Step #8
Review Your Results

17. Use behavioral data from your email reports to
your best advantage in future email campaigns.

18. What's the number
one secret to
successful email
marketing?

19. S e n d t i m e l y , t a r g e t e d , r e l e v a n t
e m a i l s t o s u b s c r i b e r s w h o h a v e
r e q u e s t e d t h e m .

20. Connect with us