3. WWW.LOVEANDPRIDE.COM
Company Snapshot
• Launched by award-winning
jewelry designer Udi Behr
• Product suite includes marriage-
related jewelry, fashion,
accessories and gifts
• Philanthropic partnerships with the
top four LGBT foundations
• Headquartered in New York with
fulfillment in Philadelphia
• $750K sales in 2013
L&P worn by celebrities like Elton
John, Ringo Starr, Jay Leno,
Sharon Stone, Paris Hilton and
Paula Abdul
4. WWW.LOVEANDPRIDE.COM
Well-Connected, Experienced
Leadership Team
Top designer - Winner of multiple int. awards, designs featured in top big box retailers
and major TV shows Revenge, Star Trek, True Blood, Dancing with star
Endorsed by the LGBT community and major press - Winner of MSF award, blogger in
major gay publications
Udi Behr, Co-Founder & Chief Creative Officer
Ido Levanon, Co-Founder & CEO
Managed one of the largest jewelry manufacturing and wholesale companies in the US
Carl Barbeto, Strategic Adviser
Previously VP, David Yurman, VP; Currently President at Mulberry NA
Richard J. Berman, Strategic Adviser
35 years of venture capital, senior management and merger & acquisitions experience
9. Love and Honor engagement, commitment, anniversary $1,000-$4,000
10. Love and Honor engagement, commitment, anniversary $1,000-$4,000
11. Love and Honor engagement, commitment, anniversary $1,000-$4,000
12. Sochi Russia 2014 Campaign Supporting causes and organizations $40 - $80
13. WWW.LOVEANDPRIDE.COM
Capitalizing on Large, Fast-Growing,
Highly-Desirable Markets
Sources: IDC, Harris Interactive & Witco Communications, IBIS World May 2013
Global
E-Commerce
&
M-Commerce:
>$1 TRILLION
in 2012
US Online
Jewelry &
Watch
Market:
$10 BILLION
in 2012
US LGBT
MARKET:
$790
BILLION of
buying power
14. WWW.LOVEANDPRIDE.COM
LGBT: Loyal, Educated Target Market with
Spending Power
71% Of LGBT people would remain loyal to brands that
supports their community
23% Of LGBT adults have switched products or services in
2012 in order to patronize a company supporting the
community
46% Same sex couples have college degree (compared to
32% for different sex couples)
83% Same sex couple labor force participation (compared to
69% for different sex couples)
$94,000 Median household income for same sex couples (with
both partners in labor force)
Sources: Harris Interactive & Witco Communications, UCLA
15. WWW.LOVEANDPRIDE.COM
LoveandPride.com
Segment Price range Type Drop-ship /
inventory
Exclusive
products
Young and
coming out
$29-$300
Silver and alternative
metals
90% / 10% 20%
Trend setters $49-$500
Fine and alternative
metals, leather, rubber
70% / 30% 20%
Newlywed
$199-
$10,000
Fine and alternative
metals
90% / 10% 20%
Same sex
families
$49-$1,000
fine and alternative
metals, rubber, leather
90% / 10% 20%
Philanthropy* $39-$100
Fine and alternative
metals
0% / 100% 100%
• Drop-ship with strict brand governance
17. WWW.LOVEANDPRIDE.COM
Competitive Landscape
• Selected comparable competition to describe the difference
• Note that there are no competition that cater the LGBT segment specifically
Name Gifts Bridal Fashion
Blue Nile #1 online diamonds X
Tiffanies Better high-end quality X
Zales(Signet) Diamond mall X
Jared(Signet) Higher end, mid-west X
David Yurman #1 American jewelry brand X
Roberto Cohen X
Macys Affordable to moderate jewelry selection X X
Crate and Barrel Leader in housewares and gifting X
Paul Smith
leader in high quality great designs for
the stylist man moderate price
X
18. WWW.LOVEANDPRIDE.COM
Focused Strategy to Accelerate Growth
Online shopping
experience
• Exceptional mobile commerce experience
• Superior customer service and after sale
service
Online & Social media-
focused marketing
• Brand evangelists
• Targeted Facebook interest groups –
lower customer acquisition cost
• PR - focus on activism
Wholesaling • Retail presence in major cities and LGBT
sites
20. WWW.LOVEANDPRIDE.COM
Investment Opportunity
Amount of Raise: $50K - $100K
Security: Series A Preferred Stock
Use of Proceeds: • Highly-targeted, efficient marketing and
advertisement (today @ ROI positive)
• Online sales and social media team
21. WWW.LOVEANDPRIDE.COM
Summary:
Why Love & Pride? Why Now?
• Capitalizing on fast-growing e-commerce and highly-desirable
LGBT market ($790B of buying power in the US alone)
• The time is now: opening of new, and expansion of existing,
markets due to recent and ongoing same-sex marriage legislation
throughout the world
• Only e-commerce and m-commerce platform providing both unique
product selection and a focus on giving back to LGBT causes
• Accelerated growth to over $20M monthly run rate in Dec 2016
projected based on foundation of successful existing business
• Highly respected, experienced and well-connected management
team
23. Summary
• L&P target the LGBT and friends community, with original copywrited products priced from $100-
$5,000 with multiple collection for various occasions.
• Sales of L&P in third year of operation were nearly $3M, and recently with new investors in place
L&P ompleted a restructuring process.
• New experienced team in place:
– Carl Barbeto – Adviser – VP at David Yurman for 9 years and now president at Mulberry
– Richard J. Berman – served as a director and/or officer of over a dozen public and private
companies
• Q4 ‘13 sales: $220K, 65% gross margin. Expecting to grow to $4MM sales in Q4 of 2016 with
19% EBITDA.
• Assuming pre tax income of $2MM at the end of 2016 the company valuation 5x its current
valuation of $4MM (per PWC latest data: consumer goods gets 10x EBITDA).
• In 2017 pre tax income is estimated to be $6.2MM and company valuation will be more than 10x
current one.
• We have $500K committed and looking for another $1MM with pre valuation of $4MM
• Gay community is spending $800B yearly. The US online jewelry sales total $10B! This market
represents an enormous opportunity as it is a glaringly underserved market. In fact, L&P does not
have a single substantial competitor. And the timing is perfect as the market grows rapidly with
more and more states and countries legalizing gay marriage. Now is the time!
