Workshop social media ho gent dec10

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The document discusses strategies for using social media. It explains that social media allows people to share opinions, insights and experiences. It identifies key social platforms and recommends developing a long-term strategy and plan to start conversations, monitor discussions, and thoughtfully engage and respond while integrating social media into the overall marketing approach. The overall message is that social media requires ongoing effort to build lasting conversations and relationships.

Business

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Thursday 16 December 2010

Koen Denolf
communicatiestrateeg

over
social media

Thursday 16 December 2010

The new media ecosystem

1. owned media

2. paid media
3. organic media

Thursday 16 December 2010

social media zijn online
tools of platforms die
mensen gebruiken om
opinies, inzichten en
ervaringen met elkaar te
delen.

Thursday 16 December 2010

Photo
Blogging
Sharing
Video Micro
Sharing Blogging

Key
Podcasts
Social RSS

Platforms
Message
Widgets
Boards
Product Social
Reviews Networks

Thursday 16 December 2010

iedereen wordt uitgever

Thursday 16 December 2010

hoe pak je het aan?

Thursday 16 December 2010

content + conversaties
zijn de tools

Thursday 16 December 2010

“Do business in public
and be found”

Thursday 16 December 2010

denk lange termijn

Thursday 16 December 2010

gaat het over een buzz en korte termijn inspanning ?

Thursday 16 December 2010

of willen we blijvende conversaties
en lange termijn relaties ?

Thursday 16 December 2010

maak een strategie + plan

Thursday 16 December 2010

maak het persoonlijk

Thursday 16 December 2010

maar iedereen moet meedoen

Thursday 16 December 2010

start de conversatie

Thursday 16 December 2010

monitor de conversatie

Thursday 16 December 2010

reageer
(maar ‘pick your battles’)

Thursday 16 December 2010

Een paar regels

Thursday 16 December 2010

1. maak keuzes

2. geef een reden
3. zorg voor seeding
4. integreer social

Thursday 16 December 2010

no one ever said it was
going to be easy

Thursday 16 December 2010

unloading now...

Thursday 16 December 2010

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Workshop social media ho gent dec10

1. loading now... Thursday 16 December 2010

2. Koen Denolf communicatiestrateeg over social media Thursday 16 December 2010

3. Thursday 16 December 2010

4. Thursday 16 December 2010

5. David Armano Thursday 16 December 2010

6. Thursday 16 December 2010

7. The new media ecosystem 1. owned media 2. paid media 3. organic media Thursday 16 December 2010

8. social media Thursday 16 December 2010

9. social media zijn online tools of platforms die mensen gebruiken om opinies, inzichten en ervaringen met elkaar te delen. Thursday 16 December 2010

10. Photo Blogging Sharing Video Micro Sharing Blogging Key Podcasts Social RSS Platforms Message Widgets Boards Product Social Reviews Networks Thursday 16 December 2010

11. Thursday 16 December 2010

12. Thursday 16 December 2010

13. Thursday 16 December 2010

14. iedereen wordt uitgever Thursday 16 December 2010

15. Thursday 16 December 2010

16. Thursday 16 December 2010

17. hoe pak je het aan? Thursday 16 December 2010

18. Thursday 16 December 2010

19. Push Pull Thursday 16 December 2010

20. content + conversaties zijn de tools Thursday 16 December 2010

21. “Do business in public and be found” Thursday 16 December 2010

22. Thursday 16 December 2010