4. Four techniques
to motivate clients to change
1st Tracking
adoption
2nd Dramatizing
causality
3rd Sustaining
ownership
4th Ongoing
measurement, and
reporting of results
5. 1st Technique
“Tracking adoption”
• Once implemented, change is not always
embedded in an organization.
→Keep tracking activities frequently
like Dolphins Not Whales
6. 2nd Technique
“Dramatizing causality”
• The goal is to create a mental model of a
solution’s place.
→Use examples, stories and visuals.
ex. IKEA’s model rooms
7. 3rd Technique
“Sustaining ownership”
• When workers leave, their
knowledge, experience, customers and clients
also leave.
→Transfer the experiences and knowledge.
8. 4th Technique
“Ongoing measurements
and reporting of results”
• Without them, it’s hard to grasp the actual
situation, making it hard to improve.
ex. Boss Management
– Tracking activities(1st)
– Emotional intelligence
– Extravert and introvert
9. Summary
1st Tracking
adoption
2nd Dramatizing
causality
3rd Sustaining
ownership
4th Ongoing
measurement, and
reporting of results
Many organizations have problems with the way they
tackle change, so consultants help them to be capable of
sustaining change.