Getting to Know Product Market Fit. Knowing what is product market fit? How to get product market fit and also how to measure that?

1. Product Market Fit
Knowing what is product market fit? How to get product market
fit and also how to measure that?

2. KOIM LIDDINILAH
Product People & Problem Solver
(Jakarta – Indonesia)
Koim Liddinilah @koimlliddinilah
I love cooking and traveling, I also like spending my time to explore something new in my life.

3. Marc Andreesen,
Someone who originally coined
‘Product/Market Fit’ in his post “The Only Thing
That Matters”
Introduction.

4. “
“What is Product
Market Fit?”

5. “Product/Market fit means being
in a good market with a product
that can satisfy that market”
Product
Market
“FIT”

6. When you achieve Product Market
Fit?
Customers Spread Your
Product
Customers Need You / Great
Traction

7. “Let’s start with sample case study.”

8. Dropbox used Video to gain 70,000
users overnight before Beta launch
Drew recounted, “It drove hundreds of thousands of people to the
website. Our beta waiting list went from 5,000 people to 75,000 people
literally overnight. It totally blew us away.”
Source :
https://www.youtube.com/watch?time_continu
e=278&v=7QmCUDHpNzE

9. Great Traction from Dropbox
Drew Houston’s
presentation slide in 2011.

10. What Dropbox learned that time
Drew Houston’s
presentation slide in 2011.

11. “
“How to Get Product
Market Fit?”

12. Do whatever is required to get to
product/market fit. Including
changing out people, rewriting
your product, moving into a
different market, telling customers
no when you don’t want to, telling
customers yes when you don’t
want to, raising that fourth round
of highly dilutive venture capital —
whatever is required.
1. Everything is on the table

13. 2. Talk to your customers
Customer Development is a core skill
to developing product-market fit.
We’ve created a whole Edition of
Evergreen on it, called How to Failure-
proof your business with Customer
Development.

14. 3. Product Market Fit is Everyone’s Job
Customer Development is a core
skill to developing product-market
fit. We’ve created a whole Edition
of Evergreen on it, called How to
Failure-proof your business with
Customer Development.

15. 4. All Market are Not Created Equal
We should focus on:
1. A large number of potential users
2. High growth in # of potential users
3. Ease of user acquisition
“Andrew Chen” was outlines what
makes a ‘good market’

16. “Start Creating Your Minimum Viable Product and Let Your
Customers Gives You Feedback”
5. Build Minimum Viable Product

17. “
“How to Measure
Product Market Fit?”

18. “How To Measure Product Market Fit?”
This isn’t an easy question, and there’s no perfect
answers, but there are three approximations that can
guide your journey to Product/market fit.

19. Net Promoter Score

20. Net Promoter Score

21. Do Customers Care if Your Company
Died Tomorrow?
How would you feel if you
could no longer use [product]?
- Very disappointed
- Somewhat disappointed
- Not disappointed (it isn’t
really that useful)
- N/A — I no longer use
[product]

22. How Many Customers Leave & How
Soon?
Knowing your customers
where, who, when, what, why
and how?

23. Q & A
“Build Product That Users Want?”
“Build Product That Users Need?”
or

24. Thank You
Any questions?
You can reach me at koimliddinilah7@gmail.com