Its a business proposal assignment that has been done under the guidance of Rahul Jain, Gaurav Vashisht and Bhaskar Das in Pearl Academy, Rajouri Garden

1. MOTHER‛s CHARM
Mother’s Charm
(Maternity wear brand)
Business Proposal
Submitted To: Mr. Rahul jain
Mr. Gaurav Vashisht
Mr. Bhaskar Das
School of Design (Fashion Designing)
Post Graduate Diploma in Fashion Designing
(2018-2020)
Submitted By: Kavita(Pgfd-C)
Komal(Pgfd-C)
Parul(pgfd-C)
Submitted on
16TH October 2019

3. MOTHER‛s CHARM
www.motherscharm.com
BUSINESS PROPOSAL

4. The success and final outcome of this project required a lot of guidance and assistance from many people
and we are extremely privileged to have got this all along the completion of my project. All that we have done
is only due to such supervision and assistance and we would not forget to thank them.
We respect and thank Mr.Rahul jain, Faculty of Creative Enterprenuership for providing us an opportunity to
do the project work in Business Plan Project and giving us all support and guidance which made me complete
the project duly.
We owe our deep gratitude to our project guide Mr.Gaurav vashist, Faculty of Marketing and Branding who took
keen interest on our project work and guided us all along, till the completion of our project work by providing
all the necessary information for developing a good system.They have taught us the methodology to carry
out the research and to present the research works as clearly as possible. It was a great privilege and honor
to work and study under his guidance. We extremely Grateful for what they have offered me. I would like to
express my gratitude towards my parents & all the other faculties of Pear Academy for their kind co-operation
and encouragement which help me in completion of this project.
We would like to express my special gratitude and thanks to industry persons for giving me such attention and
time during my research for the project. A special Thanks to Dr. Manju Tikia of Prateek Hospital, who helped us
to understand about the problems of expecting mothers and their needs.
Our thanks and appreciations also go to my colleague and my teammates in developing the project and people
who have willingly helped me out with their abilities.
We are thankful to and fortunate enough to get constant encouragement, support and guidance from all
Teaching staffs which helped us in successfully completing our project work. Also, I would like to extend our
sincere esteems to all staff in laboratory for their timely support.
ACKNOWLEDGEMENT

5. We, Komal, Kavita and Parul, the teammates for this project & the student of Post graduate diploma in
fashion designing hereby declare that we own the full responsibility for the information, results etc.
provided in this Business Plan titled Mother’s charm- the maternity wear brand submitted to Pearl
Academy, New Delhi for the Submittive. We have taken care in all respect to honor the intellectual
property right and have acknowledged the contribution of others for using them in academic purpose
and further declare that in case of any violation of intellectual property right or copyright we, as the
candidates, will be fully responsible for the same. Our supervisors Mr. Rahul Jain, Faculty of Creative
Entrepreneurship and Mr. Gaurav Vashist, Faculty of Marketing and Branding should not be held
responsible for full or partial violation of copyright or intellectual property right.
NAME : Kavita (PGFD-C))
Komal(PGFD-C)
Parul(PGFD-C)
DATE: 15th October 2019
DECLARATION

6. CON
TENTS
001
Executive summary
002
Business Overview and Strategy
003
Environmental Analysis
004
Marketing Plan
005
Operations and Management Plan
006
Financial Plan
007
Intended Outcome
008
Elevator Pitch

7. Komal Patel
(Partner)
Fashion Design Student
Kavita
(Partner)
Fashion Design Student
Parul Sardana
(Partner)
Fashion Design Student
PARTNERS

8. 001
EXECUTIVE
SUMMARY

9. Our business idea is to create a clothing brand for expecting women.Now a days women don't want to sit
and rest at homes instead they want to work even during their pregnancy and they want to feel good and
look good and wants to feel comfortable in every possible way.The idea behind creating this brand is to solve
the problems faced by the women during pregnancy. Women don't get the right size and fit in clothing during
their pregnacy period. Their are few brands which have started creating maternity garments but that is not
enough to meet the needs of women. The first priority of a pregnant women is comfort. Finding comfortable
clothes with a right type of silhouette specifically made according to the size of a pregnant women is difficult
during these days. There are working women, who works even during the time of pregnancy so their prirority
is to find comfort along with it the style. So comfort with style is the important factor that our brand will offer
to the clients.Additionally, there is a preference for natural textiles/fabrics such as cotton suitable to the warm
and humid climate of India and lycra for the stretchability during pregnancy. so this is the reason behind using
the organic fabrics because these fabrics are skin friendly and really essential for a pregnant women. Apart
from this, our brand will spread the idea of sustainability through the use organic fabrics. So our brand is not
only considering the benefits related to the skin but also keeping in mind about the environment because at
this point of time our environment needs saving more than any other time.
Other than using the organic fabrics, Natural dying is our another step towards protecting the environment.
Natural dying is done from the plants and vegetables extracts which can easily get decomposed in the soil.
Chemical dying is harmful because when it is done on some synthetic fabrics, it releases some gases which
are harmful for both mother and the baby. So use of organic fabrics and natural dying is the Usp of our brand.
Increasingly, women continue to work during pregnancy and practice activities such as yoga and swimming.
Mothers-to-be need garments that ‘fit’ professional and leisure activities; this research identifies the
opportunities for the apparel industry, from manufacturers, to retailers and merchandisers, to expand into this
target market.
The most important criterion in the purchasing decision is size and fit.This is followed by the quality and the
price. Our brand will provide all the sizes that will fulfill the demands of women with differnet body proportion
during pregnancy. Along with the size, our brand will provide wide variety of garments in terms of silhouettes,
colours, patterns, prints etc. What we see today is that, there are brands that offers maternnity wear but
there are not much of the options in terms of design element.
We will fulfill this need of women and they will have lot of variations to choose from and those clothes will be
affordable so that women can buy them without thinking twice.

10. BUSINESS
OVERVIEW
AND
STRATEGY
002

11. Mission
• Our brand Mother’s charm main agenda is to offer the customers a wide range of functional
products to choose from. To become the premier maternity brand for the expectant mother.
This will be accomplished by offering the newest fashions and the highest level of customer
attention.
• Solve the majority of problems faced by the expecting women.
• Spreading the message of sustainability
Objective
• To create maternity clothes and accessory brand with lot of variety.
• Quickly gain market share by addressing the upper-end price point of maternity clothing.
• To create awareness about organic fabric and its values.
• Offer the customer more sustainable clothing that will result in making a positive effect to countless
individuals.
• To create functional garments that will solve the problems faced by women during pregnancy.
Vision
1. To make our brand, a sustainable brand in every form possible.
2. To increase the product width of maternity wear.
3. We strive to be a global leader in maternity wear by empowering innovation and design to provide
total customer satisfaction.
4. To innovate, to lead, to enhance, to provide best value products and services to global customers.

12. USP
1.Use of organic fabrics
Organic fabrics are skin friendly and essential for both the mother and the baby. Synthetic fabrics not
only harm the environment but can also damage the skin and create some skin allergies.
2.Natural dying
Natural dying is done from the plants and the vegetable extracts which can get easily decompose into
the soil. Chemical dying is harmful for the environment as it releases the garment and the substances
used for dying fabrics are not decomposable.
BUSINESS MODEL
1.KEY PARTNERS
Suppliers :
Partners : Kavita (Marketing department)
Komal (Finance department)
Parul (Merchandising department)
2.KEY ACTIVITIES
Extensive quality check
Marketing
Innovation
Production
Host exhibitions
Feedbacks form for customers
Environment safety

13. 3.VALUE PROPOSITION
Comfort
Quality
Functional
According to the needs of customers
Customizable garments
Facility for alteration
Wide variety to choose from
Plenty of margins in garments
Easy nursing access
4.CUSTOMER RELATIONSHIP
Dedicated Assistance
Easy alteration facility
Feedbacks from customers
Easy exchange and returns
Try and buy facility
Quality products
5.CUSTOMER SEGMENT
For expecting mothers
Maternity and Post maternity garments
Specifically for the pregnant women
6.KEY RESOURCE
Physical: Raw material
Building
Vehicle
Storage facility
Machines
Factory
Human Resource: Marketing expert
Stitching and pattern master
Person to look after machines
Intellectual resource: Brand
Patent
Copyright
Partnership
Customer database
Financial resource: Capital to keep the operation going

14. BRANDING
Brand Name: Mother’s Care
Brand Logo:
Brand loyalty: Organic fabrics used
Features: 1.Our brand name is easy to pronounce,spell and remember
2.Our name itself specify the charm of a pregnant lady
3.Our brand design is unique
4.Our brand name is capable of being registered.
Tagline: Style with comfort and comfort that is skin friendly.
Packaging: Mother’s care will provide fabric carry bag and will put caretips during and after
pregnancy and a gift voucher.
MOTHER‛s CHARM

16. 003
ENVIRONMENTAL
ANALYSIS

17. 5.What do they do well
a. Creates fashionable, functional, yet comfortable maternity
and nursing wear that is designed to fit during and
post-pregnancy and has concealed nursing access for
easy breastfeeding.
b. High quality product
c. More varities in designs
d. More features
6.Barriers
a. High competition
b. Awaring middle class women
c. Expensive due to organic fabric
d. Providing comfort factor
7. Opportunities
a. Location
b. Online business and tie ups with online websites like
amazon,myntra etc
BUSINESS LANDSCAPE
1.Customer Needs
a. Comfort
b. Organic fabric
c. More options in style
d. Affordable
e. Easily available
2.What makes me stand out?
a. Eco friendly
b. Pre and post delivery garments
c. Serve nursing purpose
d. 7 days return policy
3.What do I do well?
a. Deals in organic fabric
b. More number of designs
c. Online platform for easy availabilty
d. Altering facility for 1 year only on
e. Giving more margins on seams
4. Competitors
a. Momz Joy
b. Mama Couture
c. Momtobe
d. Zivame Made for Mom
e. Mine4Nine
f. Nine Maternity
g. Momstore
h. H&M Maternity section

18. SWOT ANALYSIS
1.Strengths 3. Opportunities
a. Organic fabrics used a. Location
b. Available Online and offline both b. Online business and tie ups with
c. After sales service of alter online websites like amazon,myntra etc
d. More designs with functional detailings c. The increase in pregnant working women
e. Functional design for long use of garment d. Environment friendly product
f. Solve almost all purpose of a pregnant lady e. Able to create customer satisfaction by
g. Nursing or breast feeding features also products
h. Modern technology
i. Effective management
j. Satisfactory debt management
2.Weakness 4. Threats
a. Not serving to kid section a. Strong competition
b. Low investment b. Fluctuating birth rates in India
c. Competitors can offer similar products quickly c. Changing customer’s desire
d. Turmoil political situation of India
e. Cost of raw material
h. Insurance costs are continually increasing
d. Limited flexibility in prices
e. High transportation cost

19. MICRO FACTORS
1. Micro factors can directly or regularly effect our business but we can control the effect.
. Intermediaries- Wholesalers
Distributors
Retailers
This form a link between our business and the customers.
The supply the products to business firm or retailers can sell the end good directly to the customers.
2.Competitors: Competitors will try to win market share by cutting costs, improving efficiency, lowering
price and innovating by either creating new products and services or improving upon old ones. In other
words, competition tends to give consumers better goods and services at lower prices. In our business,
we have studied about the competitors and we try to give the customers products that are really functional,
better quality and better service.
3.Media: Branding. Social media affects the way customers perceive a business's brand. However, social
media opened up a new level of dialogue between a business and its consumers. The type of consumers
who connect with a business using social media influences the way other potential consumers perceive the
business's brand.
We will promote our business on social media used the most by the pregnant women and on all those
websited visited by the expecting mothers that can benefit our business.
4.Customers: There's a strong correlation between customer experience and loyalty. Those businesses that
get it right are more likely to retain customers and have those customers recommend the products or
services to a friend.
We will try to give the best customer service and customer attention to everyone and always take their
feedbacks to improve ourselves where ever we lack. We try to build the trust among our customer with
complete transparency.
5.Shareholders: Shareholders also have direct influence on a business because they have voting rights on
major corporate decisions. Shareholders vote, for instance, on elections of company board members.
Activist shareholders who own large amounts of stock may also voice concerns publicly in an effort to sway
company decisions.
6.Cost: Production costs are expenses, such as materials and labor, that your company incurs in the course
of producing the product that you sell to consumers. In general, the lower your production cost, the higher

20. your profit, or the amount you have left over after you subtract your expenses from your sales revenue.
We will try to give the customer the best quality products and it will not be compromised but we will calculate
all the cost bear by the business on hand so that it is manageable and we don’t have to bear the overhead
cost. A smart planning and research can help us to do the things under the budget calculated.
PEST ANALYSIS(Macro Factors)
1.Political Factors
a. Government policies to control brith rates
b. Instability in government policies eg, demonetisation and
introduction of gst
c. Funds provided by government in establishing a startup
2.Economic Factors
a. Inflation rate is low but likely to rise soon
b. Introduction of GST
c. Increase in pregnant working woman due to the maternity leaves given by the government
d. Electricity price is both inexpensive relative to other Indian cities.
3.Social Factors
a. Birth control regulations
b. Immigration rates
c. Attitudes towards eco-friendliness products
4.Technological Factors
a. Online business helps in growing business
b. Internet Connectivity
c. Competitor technology and development
d. Consumer access to technology

21. COMPETITOR STUDY
With a constant change in a pregnant woman’s body shape and size, appropriate maternity outfits are a
must-have for every mom-to-be to ensure she remains comfortable. That doesn’t mean she will have to
compromise on fashion and rely on baggy attires. Mother’s charm is a maternity wear brand in India. There
are many designers and brands in India that are selling maternity wear clothing both online and offline.
Momz Joy
This brand claims to offer over 400 styles of designer maternity and feeding dresses, as mentioned on the
official website. The collection also includes nightwear and lingerie for expecting mothers. Price: Rs 2,199
onwards
MomToBe
With a range of maternity dresses, bottoms and kurtas in various designs, this maternity brand aims to
cater to the “trendy” mother. The garments are made of skin-friendly, stretchable fabrics to adapt to a
woman’s changing body curves. Price: Rs 899 onwards
Morph Maternity
From tops and bottoms to ethnic ensembles, Morph offers formal and casual maternity attire. It also has
a separate collection of maternity lingerie, including leak-proof ones needed for nursing. Price: Rs 795
onwards
Ajio maternity wear
The maternity section of this brand lays out an attractive collection of floral print maternity dresses, maternity
skirts and tops, and wrap dresses, among others, with designer sleeves, for those evenings out when none of
your old clothes fit! Price: Rs 390 onwards
Mine4Nine
Choose the colour, print, fabric, length, type and neck design from a wide collection of outfits available here.
The collection ranges from midi and maxi dresses to jumpsuits. Price: Rs 549 onwards

22. 004
MARKETING
PLAN

23. MARKETING MIX
1. Product mix
According to Philip Kotler, ”A product is anything that can be offered to a market for attention acquisi
tion, use or consumption that might satisfy a need or want.”
Our Core product is comfort and the Basic product is Maternity wear garments. Designing fashionable
maternity wear and believe that just because a woman’s
body changes doesn’t mean that she should hide her baby bump, instead she should walk with confi-
dence and be proud of bearing a life within her.
Product features
a. Extra margins in garments needed for the increasing baby bump
b. Side openings
c. Extra depth in pockets
d. Opening for nursing
e. Side bust openings
f. Buttons openings
g. Empire lines
h. Gathers for ease
i. Overlap openings
j. Attached ribs for support and shape of baby bump
k. Front line opening
l. Nursing pads
m. Attached linings for nursing
Product Quality
a. Woven and knitted organic lycra fabric
b. Low Color Fastness
c. The fabric used is Global Organic Textile Standard certified

24. Product lines are Mommy bifurcates,tops,shirts,dresses and skirts
a.Bifurcates- High waist loose trouser and High wast fitted trouser
b.Tops- Empire line top(Elastic on empire line and Belt on empire line) and Side-bust opening top
(Button opening and overlap opening)
c.Shirts-Wrap around and Empire line gathers with front opening
d.Dress- Sheath dress(1.Side Panel style and 2.Basic sheath dress), Empire line dress(1.Front button
opening and 2.dress),Wrap dress(1.Wrap one lining and 2.Belt),A-line (1.Gathers on waistline
and 2.nursing opening from below) and Kumono style (1.Basic and 2.Gathers)
e.Innerwear- Bra(1.Paded and 2.Non paded), Panties(1. Normal high waist and 2.Gathered) and
Shapewear(1. High waist and 2. Till Waistline)

25. 2.Price mix
Price denotes money value of a product. It represents the amount of money for which a product can be
exchanged. Our brand is using value oriented and competitive pricing by adding psychological factor to it.
Bifurcates-> Rs. 1499-2999
Shirts->Rs.1499-2999
Tops->Rs.1199-2499
Dresses->Rs.1499-2499
Bras->Rs.999-1999
Panties->Rs.999-1499
Shapewear->Ra.1999-2999
3.Place 0r Distribution
Promotion mix involves blending of advertising, sale promotion, personal selling, public relations and
direct marketing to communicate message to the present and prospective customers. Mother’s charm will
both online as well offline stores. We will be providing our products on online websites such as amazon and
will have our own store in Delhi.
4.Promotion
a. Utilizing the brand name of online websites such as amazon, myntra,flipkart etc and their popularity to
establish credibility and increase awareness of our products.
b. Strategically-placed ads on websites that are frequently visited by experiencing moms.
c. Adding our products to other sites as an affiliate provider
d. Direct mail and e-mail advertising to expectant mothers
e. New product PR in publications for expectant mothers
f. Organise a launch event in mother shows and events
g. Will place posters in gynaecologist clinics
h. Will provide envelopes of mother’s charm in gynae’s pharmaceutical shop

26. MARKETING STRATEGY
Mother’s charm marketing strategy is to create product awareness among expecting women and their
families by strategically placing internet ads, using direct mail tactics sold and generating PR. We offer
a unique product that we feel confident expecting women will find fun to wear during their pregnancy.
Mother’s Charm will fulfill orders initially from Amazon and Myntra stores and later,our own website.
Sales are dependent upon creating awareness of collegiate maternity wear within our target markets,
and therefore the sales strategy for Mother’s charm is based on driving business on our instagram and
facebook pages and other online platforms. Delhites can come to our store to buy the maternity wear. For
this we have our marketing strategies as follows:
a. Utilizing the brand name of online websites such as amazon, myntra,flipkart etc and their popularity to
establish credibility and increase awareness of our products.
b. Strategically-placed ads on websites that are frequently visited by experiencing moms.
c. Adding our products to other sites as an affiliate provider
d. Direct mail and e-mail advertising to expectant mothers
e. New product PR in publications for expectant mothers
f. Organise a launch event in mother shows and events
g. Will place posters in gynaecologist clinics
h. Will provide envelopes of mother’s charm in gynae’s pharmaceutical shop
i. Collaborate with sites like magicpin,paytm etc for the payment methods and customer’s cashback
j. Everyone likes getting “freebies”, so all we have to do is offer a discount coupon or free shipping in
exchange for telling their friends.
k. Instagram Influencers are the new kings and queens of digital marketing strategies. So, providing them
free samples and asking them to upload on their instagram or any social website by tagging us.
l. We will be sure not to forget about our regulars. Keep in touch with our more dedicated customers
(through a newsletter, or sending messages on whatsapp for example)
m. We will add our customers on whatsapp group and will send the care tips during preganancy while
advertising our brand.

27. LAUNCH STRATEGY
Because we are a new product line, we understand that we will have to generate excitement about our
apparel in order to generate business.
1. One of the most popular techniques to do this is through pre-launch giveaways and contests. We will
give our product away to an exclusive group of lucky participants, in exchange for them helping getting
the word out.
2. Organise a launch event in any of the mom’s show.
3. Will provide gift vouchers to early birds
4. Will give 10% discounts on purchase of 1st garment in the first month of the business.
5. Will advertise on google as done by many brands
6. Our brand name is mother’s charm which will easily come while search engine
7. We will provide short and crisp brief about the brand on the website that will make it easier for the
customers to know the ideolgy of our brand.
CLIENT PROFILE
Gender- Female
Age- 25-35
Income- Middle income and high income
Demography- Indian
Profession- Can be working/ can be non working
•Client- Our clients are those women who are independent, bold enough to choose what they
want for themselves. Who knows what’s best for them. Who give priorities to their look, comfort and
who feels confident. Go out to eat 2-3 times a week. For her the outing is important as much as the
other things in life.
•89% have an undergraduate degree and 39% have a graduate degree.
•Spend enough money per month on clothing for themselves.
•Women who are social
•Women that are working and wants to look confident and beautiful at the same time.

28. MOTHER‛s CARE
005
OPERATIONS
AND
MANAGEMENT PLAN

29. FABRIC SOURCING DETAILS
1. AA Canvas Company
177-A, Azad Market Rd, Azad Market, Nawabganj, Tis Hazari, Delhi, 110006
2. H.P. Cotton Textile Mills Limited
F-0, The Mira Corporate Suites, 1&2, Ishwar Nagar, Mathura Road, New
Delhi 110065, New Delhi, Delhi 110055
3. The Silk Factory
CC-29 Nehru Enclave, Kalkaji, New Delhi, Delhi 110019
4. Loom:The Textile Hub
87a, paper mill road, Pallipalayam Erode - 638006. India.
5. Janapada Seva Trust
Melukote village, Bangalore,Karnataka

34. 006
FINANCIAL
PLAN

36. MOTHER‛s CARE

40. 007
INTENDED
OUTCOME

41. 1. Business plan project helps us to understand the importance of planning.
2. Business plan is the blueprint of the idea, without this a business can not work well.
3. This helps us to think beyond our abilities and helps us to do the research in a right way.
4. This makes things easy for us to make any business plan in future after completion of our studies.
5. We have the idea of the step wise procedure of making a plan.
6. We have made strategies of marketing to promote the business because no matter what we are making
and how brilliant it is, if marketing strategy is not right we cannot sell the product.
7. Similarly, making the financial plan helps us to understand how things should be done under budget
and how all the expenses are divided in categories to make things easy.
8. This project helps us to understand the strength, weakness, opportunities and threats of a business
faced by anyone with a startup.
9. Specifically in our idea, we understood a lot about women problems and we came to the solutions by
doing research and consulting the right persons.
10. The range planning and designs helps us to apply our ideas in real life. This is a practical thing to do
because we get the exact idea of the designs and variety we will be selling in future.
11. Making the production files and all the specification sheets gave us the idea of alignment and it gives
the direction of channeling things when made in a large quantity.
12. Interacting with the faculties and industry people helps us to understand the key factors required before
starting up the business.
13. This also makes us understand the value of unity, discipline and how things become easy when done in
a group of people. Dividing the work among ourselves not only made the work easy but it also provide
us the support and motivation.
14. We came to about about the effect of different economical, social and political factors and how they can
effect any business and how they should be considered before starting the business.
15. We get to know the different pricing strategies and how we have to set the prices of different products
keeping in mind the competitors price and penetrating pricing method etc.
16. Also, knowing about the competitors helps us to make something different and relevant that is not there
in the market. We start thing beyond our bounderies.
17. Studying about the problems first before creating anything helps us to create the right product and its
demand will definitely be there in the market. So to get the customer base for the product, we need to
study the problems, requirements of our customers and what is lacking in the market and how we can
fill the gap.

42. 008
ELEVATOR
PITCH

43. Our idea is to create a clothing brand for expectant mother. Now a days women don't want to sit and rest at
homes instead they want to work even during their pregnancy and they want to feel good and look good and
wants to feel comfortable in every possible way.The idea behind creating this brand is to grow awareness
over the importance of wearing comfortable clothes during pregnancy. Few of the benefits of maternity
apparel include easy mobility, and stretchable fabric that stretch comfortably across the body eliminating
uncomfortable constriction and pressure on the growing womb. Additionally, there is a preference for natural
textiles/fabrics such as cotton suitable to the warm and humid climate of India and lycra for the stretchability
during pregnancy. so this is the reason behind using the organic fabrics because these fabrics are skin friendly
and really essential for a pregnant women. Apart from this, our brand will spread the idea of sustainability
through the use organic fabrics. So our brand is not only considering the benefits related to the skin but also
keeping in mind about the environment because at this point of time our environment needs saving more
than any other time. Other than using the organic fabrics, Natural dying is our another step towards
protecting the environment. Our brand will provide all the sizes that will fulfill the demands of women with
differnet body proportion during pregnancy. Along with the size, our brand will provide wide variety of
garments in terms of silhouettes, colours, patterns, prints etc.

44. BIBLIOGRAPHY
1. https://journals.sagepub.com/doi/pdf/10.1177/1469540513480161
2. https://pdfs.semanticscholar.org/5fe4/9139b9538d0d71c68f90859b20f68ed4bb0d.pdf
3. https://pdf.sciencedirectassets.com/306234/1-s2.0-S2351978915X00047/1-s2.0-S235197
8915001286/main.pdf?X-Amz-Security
4. https://www.transparencymarketresearch.com/maternity-wear-market.html
5. https://www.marketwatch.com/press-release/maternity-wear-market-2018-global-analysis-
opportunities-and-forecast-to-2023-2018-10-09
6. https://www.grandviewresearch.com/industry-analysis/maternity-wear-market
7. https://www.academia.edu/2124414/Pregnancy_Chic_The_Marketing_of_Maternity_Wear
8. https://www.researchgate.net/publication/328412469_A_Critical_Analysis_of_The_Satisfaction
_Level_of_Maternity_wear_For_Bangladeshi_women
9. https://yourstory.com/2019/08/maternity-wear-startups-babychakra-mom-store-clovia
10. https://www.marketwatch.com/press-release/maternity-wear-market-2018-global-analysis-
opportunities-and-forecast-to-2023-2018-10-09
11. https://www.prnewswire.com/news-releases/global-maternity-wear-market-2015-2019-
300176429.html
12. https://www.slideshare.net/mobile/RiponSayan/marketing-plan-for-garment-product
13. https://www.cyberclick.es/numericalblogen/10-marketing-strategies-for-your-product-launch
14. https://www.zivamoms.com/
15. https://www.forpressrelease.com/forpressrelease/539545/15/cutieppies-launches-floral-maternity-
dresses-under-30
16. https://pestleanalysis.com/pestle-analysis-of-the-fashion-industry/
17. https://www.bplans.com/maternity_clothing_online_business_plan/strategy_and_implementation_
summary_fc.php
18. https://www.bplans.com/maternity_clothing_business_plan/market_analysis_summary_fc.php

45. ANNEXURE
1.Gender *
_Female
_Male
_Prefer not to say
2.Age -
3.Profession
_Working
_Non working
4.If working, how much is the income?
_above 8 lakh per annum
_below 8 lakh per annum
_Option 3
5.Are you pregnant or ever experience pregnancy?
_Yes
_No
_Maybe
6.What do you prefer to wear during pregnancy?
_anything comfortable
_anything you find
_anything customized
_specific maternity clothes
_nothing specific What brands do you prefer to
shop for maternity clothing?
7.Are you satisfied with your current maternity
clothing?
_Yes
_No
_Maybe
8.What are your preference when you look for
maternity clothes?
_comfort
_style
_fit
_functionality
_all of the above
1. QUESTIONAIRE
ANNEXURES

46. 9.What changes do you wish to see in Maternity wear?
10.Have you ever heard of Nursing specific clothing?
_Yes
_No
_Maybe
11.Do you wish to see more variety in maternity wear in near future?
_Yes
_No
_Maybe
12.What are the fabric preferences in maternity clothing?
_Organic fabrics
_synthetic fabrics
_anything you like

47. Gender
Total Population
Females
657018400
1368788333
Age
25-35yrs
others
238497679
418520721
Urban& Semi urban
Urban& Semi-urban
Females
others
131173723
107323956
Income
MIG&HIG
OTHERS
53661978
53661978
2.TARGET AUDIENCE

48. 3.TECK PACK