The Personal Brand Story is a short presentation outlining the key characteristics and experience of an Integrated Marketing Communications & Advertising Professional named Konstantinos Diamantis. Feel free to have a look, connect or contact him!

1. Konstantinos Diamantis:
A Personal Brand Story!

2. Who I am & what I do?

I’m an Integrated Marketing Communications & Advertising expert in his early 30’s.

I studied Business Administration in Deree College (Greece) and have an MSc in
Marketing from Brunel University (West London).

Marketing & Advertising are my passion since they both work together interchangeably to
identify needs, create products and services and communicate them to different markets.

Being able to build and develop a brand in a way that would make it sell is a fascinating
and challenging experience to me!

Don’t forget that we are very similar to products
personalities, characteristics, images as well as benefits.

Having studied Marketing and having worked in Advertising from 2005, I am in a position to
fully understand the marketer’s needs and objectives by developing the most appropriate
communications campaigns to maximize effectiveness, ROI and deliver a unique
customer experience.

During the process of organizing a holistic communication campaign, I have the ability to
envision the whole picture by identifying target group needs, the medium’s suitability &
effectiveness and plan accordingly the specific activities required to make the campaign
successful.
since
we
have
different

3. What is Integrated Marketing
Communications?
“An approach to planning communications that gives your small
business the potential to get better results from your campaigns and
reduce marketing costs. By integrating tools such as advertising, direct
mail, social media, telemarketing and sales promotion, you provide
clarity, consistency and maximum communications impact.”
- American Association of Advertising Agencies

4. The full picture…

5. My Philosophy
1.
CREATE the solution to a problem by creating value.
2.
DEVELOP a set of skills & competencies to differentiate
yourself.
3.
EXPAND your knowledge by taking on new challenges
each and every day by trying something new.

6. And I’m a living proof of it…
ATL
Advertising
& Branding
Managemen
t Consulting
& Research
CRM &
Direct
Marketing
Digital
Advertising
Media Sales
Event
Managemen
t&
Promotions
Social Media
PR & Media
Relations

7. Personal brand characteristics…
 Flexible & adaptable.
 A quick learner & fast thinker.
 An excellent communicator (especially with diverse people).
 A team leader & influencer.
 Ability to lead & follow at the same time (its all a matter of
great team work).
 Sharp, goal-oriented & focused.
 Down-to-earth (there’s always room for improvement &
personal advancement through continuous learning &
experience).

8. My experience until now…
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

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Above-the-Line Advertising
Branding Design
Strategic Planning
Concept Development
Project Management
Campaign Planning
Event Management & Promotions
Website Design & Development
Social Media & Content Management
Media Sales & Negotiating
Customer Service & Retention
CRM & Direct Marketing
Mobile & SMS Contests
Budgeting, Forecasting & Cost Estimations

9. Companies I’ve worked for…
Digital / CRM / Direct Marketing
Above-the-Line Advertising & PR
PR & Event Management
Management Consulting & Research
Above-the-Line Advertising & Branding
Media
Event Management / Promotions
FMCG / Merchandising

10. Experience in handling some of the largest
and most demanding clients?
 Procter & Gamble
 Fiat
 Diageo
 Lancia
 Turkish Airlines
 Mitsubishi
 Motorola
 Citibank
 Ferrero
 Simply Burgers
 Henkel
 Joe Weider
…and a whole lot more

11. A glance at some projects…
Client:
Ferrero
Brand:
Kinder Bueno (Chocolate)
Campaign:
Kinder Bueno 4All
Type:
On-Pack Instant Win Contest
Mechanism:
1. Purchase Kinder Bueno.
2. Find the lucky code.
3. Send it via SMS or enter it on the Contest
Microsite & learn instantly the prize you won!

12. Client:
Procter & Gamble
Brand:
Herbal Essences (Shampoo)
Campaign:
Express Yourself
Type:
Microsite Creativity Contest
Mechanism:
1. Upload your file related to one of the categories:
music, photography or writing .
2. Registered users will vote.
3. Works with the highest votes will be rewarded.

13. Client:
Brands:
Diageo
Cardhu, Talisker, Caol Ila, Glenmorangie,
Cragganmore (Alcohol)
Campaign:
Friends of Malts
Type:
Loyalty Club (CRM/Direct Marketing)
Description:
A loyalty club of approximately 2,600 members designed to
introduce and familiarize classic malt whisky drinkers to the
various classic malt brands (unique tastes and characteristics) via
mentoring events and communication material (as exhibited).

14. Client:
Henkel
Brand:
Syoss (Shampoo & Hair Styling)
Campaign:
Hair Tour
Type:
Promotion
Description:
A series of hair styling promotional events organized in
shopping malls with the purpose of promoting Syoss
hair products to young women.

15. Client:
Procter & Gamble
Brand:
Aussie (Hair Conditioner)
Campaign:
Hey Psit, Where Do You Do It?
Type:
Promotional Events / PR & Media Relations
Description:
A series of hair styling street events organized to
generate publicity and awareness for Aussie hair styling
products in the Greek market.

16. Client:
Turkish Airlines
Campaign:
Familiarity Trip to Athens
Type:
PR & Media Relations
Description:
Turkish Airlines organized a FAM trip bringing to Greece
travel agents from the biggest travel agencies of Japan.
The objective of the trip was to promote Greece as a
travel destination for Japanese people using Turkish
Airlines flights. The PR event consisted of a press
conference with media coverage, a 5 day tour in Athens
and Magnesia for the visitors, disseminating press
releases
and
developing
relations
authorities (Region & Municipality).
with
the
local

17. Client:
Brand:
Type:
Motorola
Motorola Razr (Mobile)
Promotional Event at The Mall Athens
Description:
A Christmas promotion and contest held at The Mall
Athens with the objective of launching the new Motorola
Razr mobile phone in the Greek market.

18. Client:
Simply Burgers
Brands: Simply Burger (Restaurants)
Campaign:
Athens Road Tour
Type:
Promotion
Description:
A road tour of 4 branded Smart cars that visited different
territories to create awareness for the new Simply
Burgers price menu.

19. Client:
Brands:
Type:
Henkel
Fa & Taft (Shower Gel)
Branding Activities at Joe Weider Gyms
Description:
A series of Fa & Taft branding activations implemented at Joe
Weider Fitness Gyms.

20. During my free time, I enjoy doing some of
these…
Mountain Biking
Watching Movies
Weight Training
Reading about the Latest Trends
Exploring Nature
Traveling

21. So what makes me standout?
Ask yourself, how many people do I know who have had:
professional experience in all areas of Advertising and Media in
less than 10 years?
B. experience working with small sized agencies to large
multinational ones?
C. the know-how to handle all types of accounts from local to
global ones?
Adaptability Confidenc
Variet
y
e
A.

22. Let’s get in touch…
 Email:
kostasdiamandis@yahoo.com
 Telephone: +30 6945430243
 Linkedin:
gr.linkedin.com/in/kdiamantis/
 Skype:
kdiamond1980