1.
Beacons: The Retail
Revolution
Webinar

2.
Agenda
1. Intro to Beacons
2. Kontakt.io at glance
3. How to empower your Business
with Beacons
4. Howler
5. Who and What is Howler
6. Customer Uses
7. Howler Live Demo
8. Q&A

3.
Welcome to the future
Beacons & Internet of things

4.
How
beacons
work
A beacon is a small,
wireless device which
transmits
a continuous radio signal.
The signal is detected
by nearby smart devices
via Bluetooth Smart™.
Your smart device
then sends that ID
number to the cloud
server.
The server checks what
action is assigned to that ID
number & responds.
The signal tells your
smart device “I’m
Here” by giving its ID
number.

5.
Privacy issues
A beacon can't track people because it's
unable to receive any information - it just
broadcasts a signal.
The signal is then received by an app which
gathers data, but only after the user’s prior
approval.

6.
How do
Beacons work?
Half a billion phones
are compatible with
BLE (Bluetooth Low
Energy) source: BI Inteligence
Total
Devices
Compatible
With BLE
259 Million
(90%)
311 Million
(24%)
Android
1.3 Billion
iOS
288 Million

7.
Kontakt.io
at a glance

8.
Founded in 2013,
Kontakt.io is based in
Krakow, Poland with
offices around the world
in London, New York,
San Francisco, and
Hong Kong.

9.
Bluetooth Beacon
● Communicates with Bluetooth Smart technology.
● Range: from 2 to 70 meters
● Android and iOS compatible.
● Includes optional sensors, i.e. temperature,
humidity, magnetic field etc.
● Coin cell battery provides up to 2 years of battery
life using default settings and 24 hours of daily
usage (350ms interval).
Works in:
● Temperature: -20°c / + 80°c (-4°F / +176°F)
● Humidity: from 0% up to 100%
● Current casing is IP-57 (dust protected and
waterproofed for up to 1 m immersion)

10.
Tough Beacon
● Fully iBeacon compatible
● Rigid and fully isolated from
environment
● Antistatic and fire-resistant
polyamide
● 2+ year battery life
● Attaches to any surface with
built-in buckle
● Can include accelerometer

11.
Cloud Beacon
● WiFi connectivity
● Manage and control entire Bluetooth
Beacon fleet
● Effective range up to 200 meters / 650
feet
● WiFi signals less affected by walls or
dense materials compared to BLE
● Rechargeable battery + connection to
standard electricity outlet
● Includes built-in memory module for
offline data collection

12.
One API to
Manage Them all
Cloud Beacons are constantly
reporting events and data to the
Kontakt.io Cloud which serves as a
single point of integration via the
robust RESTful API.

13.
How can you empower
your business with beacons?

14.
Beacon is the
new black
In 2014, beacons were active in 30,000 locations
Tool for real-world merchants to win back sales

15.
Beacon is the
new black
Major brands like
Kenneth Cole, Macy’s
and Timberland are
using this technology
By 2016 3.5 million
locations, making up
85% of major retailers
in the US, will use
beacons

16.
How are beacons
impacting the
retail industry
● Half of the top 100 retailers in the US
are testing Beacons this year
● And In 2016, 85% of top 100 US Retail
Locations will be equipped with
Beacons
● Timely in-store messages, sent to
customers, can lead to 20x increase in
purchase intent.

17.
Use cases

18.
Loyalty &
customer service
Use beacons to:
help your employees serve your
customers better
recognize & reward loyal clients
survey your customers

19.
Proof of
Concept:
Mammut

20.
Gamification
Use beacons to:
engage your customers
get them feel excited about
visiting your venue
build a community around your
offer

21.
Rockbot
Rockbot is bringing the age of personal
playlists to venues like bars, restaurants
and stores
● Users can request songs from their
phone at any business that has a
Rockbot Bluetooth beacon;
● Around 400 beacons accessible
throughout San Francisco;
● An overall boost in check-ins of 41
percent per location, a 22 percent
boost in strain requests, and an
average of 27 mins of app usage.

22.
Point of sale
Use beacons to:
conduct contactless payment
transaction
make the payment as easy as
online
cut down on long retail lines

23.
B£
The BrixtonPound mobile app and
Bluetooth beacon network allows
shoppers to make purchases locally in
Brixton without cards or cash.
● Payments made by using location
information provided via BLE
(Bluetooth Low Energy Service);
● Available at all 250 businesses that
currently accept the local currency.

24.
Shopper
analytics
Use beacons to:
optimize in-store navigation
identify your customers & analyze
their omnichannel history
Create a changing marketing
database with your customers’
social profiles

25.
Proof of Concept:
Synerise
The integration of marketing
and sales activities on-line & off-
line
● The implementation of Synerise
Platform with Kontakt.io beacons
● Almost 100 stores of Gino Rossi Group
is the biggest, commercial deployment
of this technology in the Polish retail
sector

26.
McDonald’s
Turkey
30% of customers who contributed to this campaign had
bought our new coffee more than once. What is more, for
the very first time, the proximity marketing made it possible
for us to see the conversion rate of a visit resulting with a
purchase in real time. The results of the campaign proved
that our customers liked both: the products and the
campaign mechanism.
Nedim Bali, McDonald’s Turkey, Marketing Manager

27.
Introduction of
new products
Use beacons to:
Notify your customers about new
products at the right time and
place
Get real-time detailed information
about your customer preference

28.
Targeted
messaging
Use beacons to:
guide clients to your location
send personalized notifications
offer special deals

29.
Watch the Webinar:

30.
More webinars from Kontakt.io available on:
kontakt.io/resources
Thank you for your attention!