This document provides an overview of a module on the language of research, campaigns, and advocacy. It defines key terms like research, campaign, advocacy, and persuasion. It explains that research is a systematic process of investigating a problem to find solutions. Campaigns are planned efforts to promote a cause or product and use persuasive language to influence audiences. Advocacy aims to amplify voices and support causes. The document also discusses common research terms and processes, characteristics of effective campaigns and advocacy, and persuasive writing techniques. It includes several activities for students to practice these concepts, like creating a persuasive poster slogan on any topic.

1. English 10
Quarter 2 - Module 1
Language of Research,
Campaigns and Advocacies
EN10G-Iva-32

2. MOST ESSENTIAL LEARNING
COMPETENCY:
OBSERVE THE LANGUAGE
OF RESEARCH,
CAMPAIGNS AND
ADVOCACIES

3. OBJECTIVES
At the end of the session you are expected to:
define research, and the terminologies
used;
enumerate the research process
determine the importance of research;
Define campaign and advocacy;

4. OBJECTIVES
differentiate campaign and advocacy;
Define persuasion;
distinguish the art of persuasion and be able to
persuade someone; and
create an individual poster slogan regarding to
the topic.

5. WHAT IS LANGUAGE?

6. IT ENABLE US TO:
To Inform
To Entertain
To Influence
To Persuade

7. RESEARCH
Is an imperative area in not just the field of education, but in other fields as well.
it primarily focuses upon improving quality and is a research for knowledge
(Kapur, 2018)
It shows how to make provisions of solutions to a problem in a scientific and
methodical manner.
Learning the language of research can help you understand research answers to
important problems. It can also help you read academic texts (and tests) more easily.

8. LANGUAGE
FORMAL
ACADEMIC
PERSUASIVE
Research enables the
researcher to effectively
communicate valuable
results to his or her target
readers
The readers will be able to
trust and make use of these
facts and findings
depending on how clearly
the researcher explains
them in particular language
The language a
researcher uses also
adds up to how reliable
and convincing can be.

9. RESEARCH PROCESS
It starts with a question or a problem.
-Researchers first find out what others have
already learned about the subject.
Analyzing of data/information
-This allows other scientists to repeat the
experiments and double-check the conclusions

10. FOR EXAMPLE:
the “COVID-19 injectables” (best proof) of clinical
research is a double-blind trial. That is an experiment
with two (or more) groups of people in which only one
group receives the drug or treatment being tested. The
other group gets a placebo. (A placebo is a “sugar pill”
or other treatment that looks and feels like the
experimental treatment but has no active ingredients.
Any effect it has are psychological—because the
participants expect it to work.)

11. COMMON TERMS IN
RESEARCH
Terms Definition
Design – it is to plan (or a plan of) how something will be
made or done.
Data – these are collected facts or information.
Significance - these are important data and meaningful findings
in a research.
Evidence - observations or information that can help solve a
crime or show whether something is true or
false.

12. COMMON TERMS IN
RESEARCH
Treatment - it is the course of action designed for research
Experiment - it is a test to see what happens when all
factors (variables) but one is controlled.
Conclusion - it is a summary of what has been learned or
shown at the end of a study.
Observation - it is looking carefully at something
Statistics - it is the organization and study of numerical
data.

13. MISLEADING RESULTS IN
RESEARCH:
Flaws in Research Design
Mistakes in Experiment or when
Analyzing the Data
Biases that can influence the
results

14. WHAT’S NEW
Activity 1: UNRAVEL ME PLEASE!
DIRECTIONS: Solve the puzzle. Use the list
of words and clues.
Answer only in 15 minutes!

15. 13. a researcher’s desire to get certain
results rather than others
5. the results at the end of a test or trial
15. collected facts or information 6. what has been learned or shown at the
end of a study
16. the ways two or more medications (or
other things, or people) affect each other
7. show
19. observations or information that can
help solve a crime or show whether
something is true or false
8. important, meaningful
20. a strong effect 10. looking carefully at something
21. the course of action designed to help
a patient
12. a test to see what happens when all
factors (variables) but one are controlled
22. mistake 14. the goal researcher aims for
17. badly designed; with errors
18. not true

16. CAMPAIGN
and
ADVOCACY

17. ADVOVACY MOVEMENT POLITICAL CAMPAIGN

18. CAMPAIGN
This can be a single ad or a
series of ads.
Campaign speech is basically
a well-planned speaking
activity.

19. CAMPAIGN
It is usually a social or political in
nature.
it has varying purposes, they are
created using similar structures, as well
as through the use of persuasive
language in order to convince
audiences to perform a certain function.

20. Campaign

22. 5 DIMENSIONS OF A
CAMPAIGN

23. 1.Awareness Raising – this is
intended to make the problem to be
addressed known by the general
public.
EXAMPLE:

24. 2. Research – another dimension that is based
on research, since it provides the necessary
knowledge to take action.
- many stakeholders are involved here for
the complexity of the topics.
Example: Experimenting to come up with a
vaccine to cure COVID 19.

25. 3.Social Mobilization – these are used
by grassroots-based social movements,
but also as a tool for the elite and the
state itself.
Example: EDSA revolution, Human
Rights rally

26. 4. Training – it is the process focused on a clear and
specific target.
- it further develops the contents, but also the scope
and the vision.
- it runs in a mid-term and long-term scenario to get in-
depth into the topic.
- it completes the information-understanding cycle.
Example: Training police for proper actions on crime,
training for teachers to update them on teaching strategies,
trainings for nurses for new practices in caring for patients.

27. 5. Lobbying – it is an act to influence
decisions made by officials in the
government.
- it is very effective since it points directly to
the legislator and regulatory agencies.
Example: POLITICS OF COALITION-
BUILDING FOR DEMOCRATIC REFORM: A
PHILIPPINE EXPERIENCE

28. ADVOCACY
Advocacy is a Latin term made
up of two words “Ad” and “Voca”
which means “amplify” and
“Voice” thus advocacy is the
process of amplifying the voices
of the voiceless.

29. ADVOCACY
Refers to an activities that argue, plead,
support, or favor a certain cause. Various
causes for advocacy usually aim to
influence decision making especially with
issues involving social, political,
environment, and economic perspectives.

30. ADVOCACY
Advocacy is a process of supporting and enabling people to:
Express their views, thoughts and
concerns
Access information, advice and
guidance
Explore choices and options for
services and care

31. ADVOCACY
advocacy speeches present a
strong points that may either
support or contradict existing
policies and legal mandates on
specific topics or issues.

32. Advocacy

33. The Language of Campaign and
Advocacy
CLEAR: Easy to understand and
remember no matter the audience.
CONCISE: Direct to the point without
unnecessary insertions that may
distract audiences from the main
points.

34. COMPELLING: Catches your
audiences’ attention and inspires
them to take applicable action.
CONSISTENT: Repeatable and
flexible enough to be incorporated
into varying communications channels
again and again.

35. CREDIBLE: Believable in that the
messages are backed by proof
points and incorporate supporting
details to strengthen the key
points.

36. Activity 2: What Am I?
The activity above shows how many terms are
found in
a research alone. Let us now know about
campaigns used in
advertisements.
Direction: Identify the product for its famous
slogan.
Write your answers on a clean piece of paper.

37. SLOGAN PRODUCT
1. “Just Do It!”
2. "Langhap sarap. Bida
ang sarap!"
3. "Obey your thirst!"
4. "Have a break, Have
a?”
5. "We find ways...“

38. 6. "Finger licking' good!"
7." Inspire the World, Create
the Future"
8. "This Changes Everything.
Not Most Everything."
9. "Impossible Is Nothing"
10. "To inspire and nurture
the human spirit - one
person, one cup, and one
neighborhood at a time."

39. PERSUASION

40. PERSUASION
Is the act of convincing someone to change their
beliefs or do something you suggest. Persuasion
has often been described as a delicate form of art.
 Understanding the art of persuasion can not only
help you learn how to influence others; it can also
make you more aware of the techniques others
might use to try and change your beliefs and
behaviors.

42. PERSUASION
Persuasive language is a type of language
that is written to persuade. This could be to
persuade the reader to buy something, believe
something, or think something.
Persuasive writing is a written form of an oral
debate and can be a fun and interesting style
of writing for students to practice.

43. Examples Of Persuasive
Writing And Texts
Reviews - A great way to express on opinion on a
product or experience. Whether it is your favourite
restaurant or the latest gadget, we all turn to reviews for a
second opinion.
Newspaper columns - Newspaper articles are a
common way that writers can express their opinions
and beliefs in a position of authority. However,
journalism tends to stay neutral to many topics.

44. Examples Of Persuasive
Writing And Texts
Advertising campaigns - Think about
your favourite TV adverts or an eye-
catching billboard you saw recently.
Essays - Essays are examples of
longer writing that set out an argument or
opinion in the opening paragraph.

45. EXAMPLES OF PERSUASIVE
WRITING AND TEXTS
Speeches -Speeches can be on
anything the writer is passionate
about and often include hyperbolic
speech and emotive language to
hook the reader or audience.

46. PERSUASIVE WRITING
FEATURES/DEVICES
Emotive language: Emotive language are words
that are deliberately designed to make a reader
have strong feelings. These can be positive or
negative.
EXAMPLE: The robbers brutally murdered the poor
victim after looting his all belongings.
A monster of a man terribly abused an innocent girl.

47. Modal Verbs- the use of words that express
modality. When carefully chosen, these words
(may, might, will, must, shall, can, could,
would, ought to) help improve the quality of
persuasive writing.
EXAMPLE:

48. Involving the Reader- this is done
through the use of personal pronoun
like you, your, we, our, and indicative
words like together.
EXAMPLE: “If you don’t use your
power for positive change, you are
indeed part of the problem.”

49. Rhetorical questions- these are
questions that are not suppose to be
answered. Instead, they are asked for
effect, to illustrate a point or let the reader
think.
EXAMPLE: 'What time do you call this? ‘
‘Do we really want our planet to survive?’

50. Using Evidence- involves the use of facts,
figures, or quotes from experts to highlight the
writer’s authority and make arguments
presented convincing.
EXAMPLE: The World Health Organization
reported 2,803,213 confirmed cases of COVID-
19 in the Philippines from January 2020 to
November 2021 with 44,430 deaths. Meanwhile
as of October 27, 2021, a total of 58,212,187
vaccine doses have been administered.

51. Repetition- this technique involves
repeating keywords, phrases, or ideas
to appeal to the readers.
EXAMPLE: “Almost nothing was more
annoying than having our wasted time
wasted on something not worth wasting
.” Joshua Ferris (Then We Came to the
End)

52. Adjectives and adverbs- using carefully
selected adjectives and adverbs makes it
possible for the writer to influence how
the readers feel.
Association- this tries to link an object
or an idea with something already liked or
desired by the target audience such as
wealth, success, pleasure, and security.

53. Bandwagon- commonly used in
advertisements. This makes the
audience believe the idea that
“everyone is doing it” or that everyone
likes something.
EXAMPLE: If you’re shopping for a
smartphone, go with the iPhone 14 PRO
MAX. It’s the best-selling phone right
now; the numbers don’t lie.

54. Experts- this means relying on expert
advice from trusted people like doctors,
scientists, and other professionals for
things that the audience do not know.
EXAMPLE: Instead of asking a quack
doctor what causes your illness, just go
to a licensed physician to diagnose what
is happening to you.

55. ACTIVITY:
Choose a partner among your
classmates. Make sure that you are
comfortable with them. Make a short (not
more than 2 minutes) video trying to sell
your product of choice. One will be the
seller and one will be the buyer.

56. RUBRIC:

58. OUTPUT:
MAKE A POSTER SLOGAN THAT RELATES TO WHAT YOU
HAVE LEARNED. ANY TOPIC OF YOUR CHOICE.
PLEASE BE GUIDED BY THE RUBRICS BELOW:
Craftmanship
4
The slogan is exceptionally
attractive in terms of neatness.
Well constructed and not messy.
3
The slogan is attractive in terms of
neatness. Good construction and
not very messy.
2
The slogan is acceptably attractive
though it may be a bit messy.
1
The slogan is distractingly messy.
Creativity
4
Slogan is exceptionally creative. A lot
of thought and effort was used to
make the banner.
3
Slogan is creative and a good
amount of thought was put into
decorating it.
Slogan is creative and some thought
was put into
2
The slogan does not reflect any
degree of creativity.
Originality
4
Exceptional use of new ideas and
originality to create slogan.
3
Good use of new ideas and
originality to create slogan. Average use of new ideas and
originality to create slog
3
No use of new ideas and originality
to create slogan.