In his presentation at On The Edge Birmingham 2014 #EdgeBirmingham James looks at how to market to a youth audience. Featuring Social Media platforms such as Facebook, Twitter, SnapChat, WhatsApp, Jelly and many more.
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Are We Out Of Touch? Edge Birmingham July 2014
1. ARE WE OUT OF TOUCH?
#EDGEBIRMINGHAM JULY 2014
By James Perrin @Koozai_James
2. DID YOU
KNOW?
Students account for
half the UK youth
population
They contribute an
estimated £20 billion to
the UK economy every
year
(Source: Guardian)
4. “Marketing to Britain’s youth is notoriously
fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the latest trends in terms of
content and channels is crucial for a brand to
carve-out a sustainable business model”
Matt Burgess
Brand Building Director, Personal Care, Unilever