1. @Koozai_Emma
ON THE EDGE – London 2015
LOCAL SEO: HOW TO
CATCH A PIGEON

2. LOCAL
SEO
has never
been more
important

3. Knowledge Graph Presence

4. Local Listing Results

5. Mobile Search Results

6. GOOGLE
PIGEON
changed
everything

7. What is Google Pigeon?
 A Google update designed to
improve local and map results
 Brings local results more in line with
traditional ranking signals

8. When did it land?
 July 2014
USA
 December 2014
UK, Canada and Australia

9. LOCAL
SEARCH
Ranking
Factors
Source: moz.com

10. 1
3
2
4
5
On Page Optimisation
Local Listings and Profiles
Citations
Social Media
Reviews

11. ON-PAGE
LOCAL OPTIMISATION

12. Page Titles & Meta Descriptions

13. Page Content

14. Site Footer

15. Contact Page

16. Multiple Locations?

18. ONLY WHEN IT’S NATURAL!

20. Schema Markup Code
<div itemscope itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Koozai</span>
<div itemprop="address" itemscope
itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">50-52 Botley Road</span>
<span itemprop="addressLocality">Southampton</span>
<span itemprop="addressRegion">Hampshire</span>
<span itemprop="postalCode">SO31 1BB</span>
</div>
Phone: <span itemprop="telephone">0845 453 1234</span>
</div>

21. Address Rich Snippets

23. Test in Google Webmaster Tools

24. http://kooz.ai/Local-Schema
Check it out here

25. LOCAL BUSINESS
LISTINGS AND
PROFILES

26. Scope and Scale

27. Local Listings

28. 1
3
2
Fill in as much information as possible
Keep your address format consistent
Verify all of your profiles

29. STRONG
LOCAL
CITATIONS

30. getlisted.org
Citations are defined as “mentions” of your
business name and address on other
webpages, even if there is no link to your
website

31. Often easier to
earn than links
Strong signal to
search engines
No risk of
unnatural linking

32. Citations
 Niche Directories
 Local Blogs
 Industry Publications
 News Websites
 Press Releases
 Review Sites

33. OPTIMISING SOCIAL
PROFILES FOR LOCAL

34. Facebook

35. Twitter

36. LinkedIn

37. Google My Business

39. BUSINESS
REVIEWS

41. Don’t be embarrassed to ask for reviews

42. 1
3
2
Ways to
encourage
positive reviews
Prompt follow up
Clear CTAs on-site
Make it easy

43. 1
3
2
4
5
DON’T offer incentives
DON’T dictate
DON’T get angry
DON’T explicitly ask for Yelp reviews
DON’T FAKE REVIEWS!

44. What are your competitors doing?

45. What business listings have your
competitors secured?

46. Where are your competitors getting
reviews?

47. What are they doing on their site and
social profiles?

48. Don’t forget mobile

50. http://kooz.ai/Mob-Friendly
Are you Mobile-Friendly?

51. Keep up to speed:
READ, READ, READ.

52. Slow and steady wins the rankings

53. Emma’s Tip of the Talk
Secure all the strong local
business listings you can and
always be consistent with your
address format throughout your
on-site and off-site citations.

54. Download
our Guide
Completely free.
http://kooz.ai/Local-WP
Simply visit this link:

55. Thanks
for listening
@Koozai_Emma
Facebook.com/koozaiemma.north@koozai.com
www.koozai.com
0845 485 4794