This presentation includes lots of great tools on how to find amazing keywords for your content. Discover hot topics right now, and predict future search trends so you can gain rankings before anyone else.
For more information visit http://www.koozai.com.
31. What To Write?
• Write for humans not robots!
• Don’t stuff in keywords
• Use keywords in the title
• Do not duplicate content you
have written before
32. Where To Write It?
• Guest Posts
• Hubs
• Write on Google+
• Write in the same place as
competitors
33. What Links Do You Want?
• Do not overdo anchor text
• Don’t be scared of brand links
they have a strong value
34. Signs of success:
• Comments
• Social Shares
• Google Alerts
• Visitor Numbers
• Visitor Engagement
35. Summary
Understand the Content Marketing Cycle
Use Idea Generator Tools to understand
what people are looking for
Use keyword refinement tools to select the
right phrase to target
Start creating ‘killer’ content
@Koozai_Tara
37. Tara Dee West
@Koozai_Tara
Tara.west@koozai.com
/Koozai
/Koozai
37
Notes de l'éditeur
Experian Hitwise Data Centre (http://www.hitwise.com/uk/resources/data-centre)
AOL Hot Searches http://hotsearch.aol.co.uk/
BBC News Popular Right Now Page (http://news.bbc.co.uk/1/shared/bsp/hi/live_stats/html/graph.stm)
NewsNow Hot Topics (http://www.newsnow.co.uk/h/Hot+Topics)
Google Insights for Search (http://www.google.com/insights/search/)
What the Trend (http://www.whatthetrend.com/) explains what the trends mean but be careful as it is UGCTrends map (http://trendsmap.com/local/gb/london) breaks trends down based on location which is great if you’re a local serviceGoogle Plus: ‘What’s trending on G+’ on the top right hand side. When they offer API access we can expect lots of exciting tools I’m sure.
SEO Gadget Spreadsheet (https://seogadget.co.uk/content-strategy-generator-tool-v2-update/)