If you tracking how well your content performs then you can understand what worked well, and what didn't. Anna Lewis of Koozai looks at simple metrics that help assess the value of content, so you can see the ROI of every word you write. For more information visit http://www.koozai.com

1. MEASURING
THE VALUE OF
CONTENT MARKETING
Anna Lewis (@Koozai_Anna)

3. WHAT’S THE KPI?
Buzz Links Conversions Revenue

4. BUZZ

5. MY TOP SOCIAL TOOLS
Google Analytics

6. SOCIAL CRAWLYTICS

7. BIT.LY

8. CROWD BOOSTER

9. LINKS

10. MAJESTIC SEO

11. OPEN SITE EXPLORER

12. CONVERSIONS

13. ON-PAGE DATA
Google Analytics: Content > All Pages

14. YOUR LINKS & SHARES
Open Site Explorer: Top pages export

15. COMBINE RESULTS

16. FORMAT RESULTS

17. ASSESS RESULTS

18. TAKEAWAYS

19. REVENUE

20. USING…

21. SOCIAL REPORTS
1. How to find
social
2. Social Reports
3. Sub-Reports
4. Dimension
details
(URL/Network)
5. More metrics
for analysis
6. Extra reports
7. Breadcrumb
8. Data and graph
choices

22. SHARED PAGES
Social > Pages

23. DATA HUB ACTIVITY
Social > Pages > URL > Social Network and Action

24. ACTIVITY DETAILS
Social > Pages > URL > Activity Stream

25. SOURCE, URL, £££
Social > Conversions > Secondary Dimension: Landing Page

26. MY TOP THREE TIPS
First Click
Conversions
Detailed
Dashboard
Data
Google
Analytics

27. CONTENT DASHBOARD
http://kooz.ai/contentdash

28. DETAILED
CONVERSION DATA

29. CONTENT REVENUE
Conversions > Multi Channel Funnels> Assisted Conversions > First
Interaction Conversions > Source / Medium > Pivot Table > Pivot by Landing
Page > Pivot Metrics: First Click Conversions, First Click Conversions Value

30. IN
SUMMARY

31. HELPFUL RESOURCES
1. Kevin Gibbons explains how to do a content audit:
http://www.blueglass.com/blog/content-auditing/
2. Himanshu Sharma explains how to view content conversion results in Google Analytics:
http://www.smartinsights.com/google-analytics/google-analytics-setup/how-to-
review-content-effectiveness-using-a-custom-google-analytics-dashboard/

32. HAPPY TRACKING!
@Koozai_Anna
anna.lewis@koozai.com
0845 4531234