Cognitive technologies will change the driving experience in the near future by enabling communication and preventing accidents. As technologies connect more devices online, it will empower new potential. In the 1990s, Toyota generated new value for the automobile industry with its classic yet compact models that responded to demand. Toyota has opened several projects since the 1990s to accommodate changing consumer fashions, including its Lexus brand, expanding to America, promoting green environments, and internet promotion.

1. Marketing Case #59

2. Overview of Industry
Cognitive technologies will be taken on the driving
experiences in near future. Not only it as for
communication pipeline, but prevent for crucial
accident. The time is going to change every primitive
options, that believed it as our basically sense, doubt
for future flourish will erode the new market. If it
were connected all the devices online, that moment
would empower our potential.
Toyota Story31
1990s, generated new value into automobile industry. As a leading model,
classic, compact, responding to the demand. Channel strategy is about to
move online to connect supplier, and consumers. It enable to reach more
visitors, that means window shopping.

3. Next 4 Steps
Since the 1990s, have been opening the several projects into stages,
that accommodates to consumer fashions. First is Classic brand,
LEXUS. Second, American market extensions. Third, Changing the
brand awareness for green environment. Last, Internet promotion
channel. It stepped up their business toward the future optimization.

4. Prevent the Friction
TMMC, yielding agglomeration in Canada, extending to produce the
new field. Canadian government stated to eliminate the duty tax, if
produces as a local business, so that filed international landscape,
established the factory.

5. Local Management
According to the extension for North America, Toyota integrated entire
process, authorized to administrate, includes PR, promotion. Logistic,
yields, supplying, wholly systematic proceeding was brought to
indigenous branch, so far 1993s, ratio incrementally to 45%, widely
expanded their presence.
Toyota

6. European Stagnant
The early of 1990s, the Gulf War, Yugoslavia conflict, and currency
crisis, these economic deterioration hit the sales in Europe. Bad
infection spread to the other areas, as adding insult to injury, Lehman
crisis brought rapidly decreasing profit. Even though it once recovered,
Greek impact was overwhelmed.
Bank

7. European Style
Since that, change the model for European oriented style, vigorously
proceeded marketing campaign. In 1990, hold the contest at Barcelona,
on promoting new model Yaris, opinion influencer loudly pronounced to
the audiences. As yield results for these striving, highly presence
saturated to the public.
Good styling
New
experience