Driving Behavioral Change for Information Management through Data-Driven Gree...
Design_for_Community_Pandian
1. Design for Community by Derek M Powazek A Social Media Knowledge Benchmark Harish Pandian MKTG 6900A Fall 2009
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Notes de l'éditeur
- Purpose of the community? - Who are your audience?, What do you want them to do?, What are they looking for? Create compelling content.. Content is key to attract audience, You must give some content for ur users to talk about - compelling content Identify goals for ur community, select appropriate editorial voice - , use the same tone you want to listen from ur members Be personal, Be nice, Be inclusive, Be honest - Design Features Easy to use, navigate, use pictures and metaphors that reinforce the idea - Moderator -- need to make sure the community dosnt work against us, dosent get to a different direction , to police unwanted users
implicit rules & Explicit rules Policing is required- to drive away trouble makers, to set the tone of conversation in the community, can be automated to certain extent - Barriers to entry - informal - content, formal – email id , extreme – credit card - Intimacy is the fundamental building block of a community, it’s a feeling you realize when some one is communication something personal to you, More the intimacy .. More the ettiquite required to driva away trouble makers… elements of intimacy … trust honesty respect.. Create a safe enviornmnet for people to feel trusted -- Chat Features can enhance intimacy .. Specially when u have a cam now you know the person exists.. -- closing a community – be honest, provide warning, provide alternative , have a funeral
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