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Cheewid company profile v.1
1. Investing in people and ideas that
change Thailand
BECOMING THE SUPPORT
SOCIAL ORGANIZATIONS NEED
OVER 50,000 THAI ORGANIZATIONS
FOR SOCIAL CAUSES AVAILABLE
SOCIAL CAUSES PLATFORM IN THAILAND
2. IMAGINE AN INDUSTRY MANAGING 100,000 MILLION BAHT+ (2 BILLION USD)
that has poor money management, no tech, and are slow in creating impact
Picture: Thai bank notes along the walls of a Thai temple.
3. ROOT CAUSES OF THE PROBLEM
Absence of infrastructure and digital transformation impair this sector
The “Tech Disruption Wave”
1995 2000 2005 2010 2015 2020
Delayed Social WaveSource: Digital Era IT Operating Models – Deloitte Point of View
Startup
Journey
Social
Sector
journey
Internet Social MediaMobile Cloud
Fundraising
Ecosystem Marketplace IOT
Internet Social MediaMobile
Machine
Learning
Special
Robotics
Virtual
Reality
Digital
Marketing Library
We are here
4. OUR FINDINGS
Meanwhile, Impact organizations find various areas a challenge to create impact
ORGANIZATION SURVEY “KEY CHALLENGES”
Source: Thailand Institute of Justice “Social Enterprise Hearing 2018”
0%
5%
10%
15%
20%
25%
30%
35%
Talents (HR) Funding,
Grants
Mission
Drifts
Business
Skills
Cultural
Differences
Founder
Mentality
Product
Quality
SIA
Standard
Succession
29%
19%
17%
14%
10%
3% 3% 3% 2%
5. THE CURRENT ECOSYSTEM
Current solutions aren’t enough to provide to social organizations
+ +
TALENTS
Referral
FUNDING
LINE / QR / Cash
MISSION DRIFT
FB Groups
SKILLS
Google
+
NO INTEGRATED ONLINE PLATFORM
NO END-TO-END SOLUTION
+
OTHERS
N/A
6. OUR SOLUTION
So we developed Cheewid as an integrated journey for all
DONORS
People who give
• Corporate CSR
• High-net Donors
• Impact Investors
IMPACT ORGS.
Organizations or individuals
that are impact-driven
• Non-profits
• Social Enterprise (SE)
and SE Entrepreneurs
• Schools
• Hospitals
• Personal Causes
DIGITAL PLATFORM
Gateway to
social development
• Fundraising
• Marketing
• Marketplace
• Job Market
• Library
7. Active Campaigns
Annual Financial Statement Accountability Checklist
15% FUNDED CONTRIBUTE
Fukfunfest “Dream Incubation” 2018
Build dreams for our future. Fukfunfest 2018 is the largest career and life counseling event in Thailand for those who
strive to understand the meaning of life.
A-Chieve Social Enterprises
CHEEWID FUNDRAISERS CAMPAIGNS GIVERS LIBRARY ABOUT US LOGIN SIGNUPEXPLORE EN / TH
Financial Givers EndorsementsOverview Updates My Campaign
Givers EndorsementsOverview Updates My CampaignFinancial
Note: We work with multiple partners to ensure
the entire information is accurate and
comprehensive
Program Expenses
Program 1 -
(2) Total Program Expenses -
Total Donations
Private Donations -
Corporate Sponsorship -
Institution Sponsorship -
Government Sponsorship -
Royal Project -
(1) Total Contributions -
✓ 1. Certified Copy of Formation and Organization
Status
2. Audited Financials
3. Audited Financials by Independent Certified
Accountant
✓ 4. Annual Report & Newsletter
✓ 5. Annual Impact Assessment
✓ 6. Names and contacts of Board of Directors /
Founders
Note: This is just the profile information of an organization.
More information is available on the actual content, with a
more sophisticated nature.
CHEEWID FUNDRAISERS CAMPAIGNS GIVERS LIBRARY ABOUT US LOGIN SIGNUPEXPLORE EN
A-CHIEVE SOCIAL ENTERPRISES
Bangkok Education
RECEIVING PROFILE
Baht Received Unique Donors
250,000 10
Baht Donated Unique Givers
250,000 10
GIVING PROFILE
Donation
Gifts Services
Share with a friend:
THREE WAYS TO CONTRIBUTE
Kris Supavatanakul
“Glad to be supporting a great organization!
Donated 1,000 baht
2 hours ago
FEATURED GIVER
A-chieve emerged to questions “what do we do when we grow up” and “why study,” which is intended to
assist students to discover their life’s goals. a-chieve was founded in 2011 by Win and the current co-
founders, which remained active and determined since its inception. The enterprise now cares for more
than 20,000 students and lives since it startedseven years ago.
“The right career path, the right life ahead“
“We are a socialenterprise on a mission to help students across Thailand discover the right path of learning
and career development. We want to ensure all students are in the right path of growth, aligned with their
experience and life values.”
Our Challenges. We want our students to be asking the right questions and receiving the right answers
when it comes to their lifetime aspirations.
Financial Givers EndorsementsMy CampaignOverview Updates
CAPITAL & IMPACT =
INFORMATION & DIRECTORY1
STANDARDIZED DUE DILIGENCE2
OMNICHANNEL FUNDING3
TRANSPARENCY4
USER-EMPOWERED5
THE VISION
Cheewid is an online platform built for social development and orgs.
SCALABLE6
+
8. PRODUCTS AND SERVICES
We are finishing the build we have worked for the past year
MVP for Short-term Pain MVP for Long-term Opportunity
Fundraising Marketing Marketplace Job Market Library
Digital channel of
receiving funds
Brand raising for
recognition
Exchange of
physical goods
Exchange of
human capital
Exchange of digital
assets & resource
Mandatory Launch end 2018 Phased Development for 2019
9. REVENUE MODEL
We advocate for transactions, the ad model, and the freemium model
MVP for Short-term Pain MVP for Long-term Opportunity
Fundraising Marketing Marketplace Job Market Library
TRANSANCTION &
FREEMIUM
(%) of corporate
fundraising, (#) of
paid users for data,
services
TRANSANCTIONS
(%) of online
purchases
AD MODEL
(#) of paid users for
program advertising
FREEMIUM
(#) of paid users for
data, services
FREE
10. MARKET POTENTIAL SIZING
Research suggests online donation market can grow to 7,500M+ Baht annually
whereas tech and data solutions are appx 100M Baht respectively
HERES WHAT WE KNOW ABOUT OPPORTUNITY:
Taejai (Thailands leading platform) operates only 20 million baht annually or 1.6% of
GoFundMe annual operations (4 billion).
There are 1000+ platforms like GoFundMe in the US donation tech industry. There are
less than 5 in Thailand.
Thais are Top 3 most active donors in the world while US is top 10.
Less than 70% of surveyed organizations report using an industry standard nonprofit
software for any of their business functions.
11. TIMING IS NOW
The call to transform the social sector has been immense
Immense donation participation
Furthering all projects
Spotlight on Thailand’s inaction
in social development
Growth in digital adoption
Increased transparency demand
Best practices established
87% of Thais donate - 48 million
people est; per person ~300 baht
Human Rights Watch and
UN 17 Sustainable Development Goals
More than potentially 1000+
projects per year done offline
12,000 million digital ad
spending in past few years
Charity Navigator, Give Well,
Blackbaud, Effective Altruism
86% of people want
improvements in temple
+nonprofit transparency
Sources
CAF World Giving Index, Mahidol’s Journal of Population and Social Studies “Giving Behavior,” Stakeholder interviews at leading education institution, Kantar TNS Market Research, eMarketer, Dean
of School of Development Economics at NIDA, Bangkok Post; 1250 Sample Size
12. 2020 - SCALE
—
Default partner for all
leading social orgs
2030 - VISION
—
Default partner for all
social orgs
10,000+ ORGS500+ ORGS
NOW
OUR TIMELINE & TRACTION
We intend to become the default partner for all social organizations
Q4 – SOFT LAUNCH
—
By end of 2018, we are
onboarding and finalizing
with 10 organizations+
Q1-Q3 2018 - PILOT
—
Market Testing.
Raised more than 8
million baht in funds
for 3 social enterprises
3 ORGS
WINNER
AWARD
13. Model Type Directory Crowdfunding Gift Pairing Crowdfunding
Beneficiaries
All Social Causes Non-Profits
Social Enterprise
Non-Profits Personal Cause
Service Model
Fundraising
Marketing
Market Place
Job Market
Library
Fundraising
Marketing
Fundraising
Marketing
Fundraising
Fundraising Model Direct Donation Crowdfund Crowdfund Crowdfund
Due Diligence for User
CPA Non-Profit Partner +
Ministry
Internal
Internal + CPA
Partner
N/A
Revenue Model
Transactions
Freemium (Tools & Services)
Ad Model
Transactions
Transactions
Ad Model
N/A
HOW WE ARE DIFFERENT IN THIS SECTOR
Cheewid operates with a different model compared to other platforms
14. PRIMARY
▫ Key Wealthy Philanthropists
▫ CSR-heavy Corporate Entities (SET50 / DJSI)
▫ Corporates building impact profile
▫ Foundations with unused funds
▫ International Funds
▫ Selected Mission-Oriented Entities based on
personal networking (e.g. ICU Schools)
▫ Selected communities bordering Thailand
▫ Grass Root movements & Social Enterprises
▫ Selected personal fundraising projects
DONORS & GIVERS RECEIVERS
FOCUS MARKET & REGION
Our focus is driven by the amount of impact we create
Almost 90%+ of corporations and
philanthropists are willing to pay for
service
Almost 50%+ of fundraisers (nonprofits,
SEs) surveyed are willing to pay for
premium
15. Kris Supavatanakul
Creating a leading information portal and
social donation platform for change.
• Accenture – Consultant
• Babson College - Cum Laude; Finance & Supply Chain
Jannarong Saga
Fellow Architects, Plan Associates, A49.
Chulalongkorn, U of Strathclyde.
Cheri Supavatanakul
Product & Digital Strategist for BBL Asset Management.
Oxford, HEC Paris, Waseda.
Thee Chanyaswad
Machine Learning Lead at Kasikorn Banking Technology
Group. Princeton, Oxford.
Krista Supavatanakul
Analyst at Expara Ventures and HSBC.
U of Sydney, Sasin.
FOUNDERS ADVISORS
Joe Kaewbaidhoon
Radical transparency and efficiency is
required in the non-profit sector
• Loan Logics – Project Management
• Ebay – Project Management
• U of Michigan - Cum Laude; Computer Engineer & Econ
CHEEWID & COMPANY
Kris & Joe are accompanied with four advisors
16. FINANCIAL INVESTMENT
Since Apr ‘18, we’ve personally invested 1.4 million baht (40K USD)
Technology
60%
Employee
20%
Technology Employee Office
Marketing Administration Outsourcing
Financial Notes on Specific
Expenses
• Technology (862K): Outsource
technology to professional white-label
developer (comprised of full-stack &
back-end experiences).
• Cheewid is 20% development cost
of ‘Forward App’ and 10% cost of
‘Taejai,’ which has significantly less
function + monetization points
• Employee (281K): 2 Full-time staffs at
(avg 23K per person) to help operate
different areas of the business, from
social media to user onboarding.
Cost Breakdown
17. FINANCIAL REQUESTS (NEGOTIABLE)
We are seeking grants or equity investments
SEEKING CONDITIONS:
1 Funding finances of up to 150,000 USD) for pre-
traction impact startup
Investor with the right vision, forward mentality,
and direct connections into the philanthropic circle
2
18. USE OF FUNDS (DETAILS)
Our use of funds are dedicated towards scaling for 1+ year runway
[Team & New Talent]
4+ staffs ideally
1. Onboarding Staff for
Nonprofit
2. Onboarding Staff for
Hospitals & Schools
3. Social Development
Staff (Intelligence
Products)
4. Full-stack tech
developer
[Others]
• Storage + Office.
More private office
with storage for
operations & e-
commerce
• Traveling expense.
Used to meet with
clients from different
parts of Thailand.
• General reserves.
Used for emergency
reserves.
[Tech Work] Will need to
reserve funds that will
allow us to hire industry
veterans
• More seamless
payment integration
• Complex e-commerce
development
• Back-end functionality
(Analytics, CRM Online
Software)
• Explore options of
mobile applications
[Marketing]
Allocation of budget
towards online & offline
promotion of brand and
products
• Social Media
(Facebook &
Instagram) – Viral
Content Production,
Videos, etc.
• Print Media Partners
• Website (SEO)
50% of funds 25% of funds 8.3% of funds 16.7% of funds
19. CHEEWID – SOCIAL CAUSES PLATFORM
ANY QUESTIONS
Reach out to Kris Supavatanakul at
+6687-911-0905 or Kris@cheewid.com
A destination where all
impact organizations come
for all kinds of help
Thank You