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1. What is Search Engine
Optimization?
Search Engine Optimization is the process of
increasing the quantity and quality of traffic to
your website through organic search results.

2. Key players of SEO
The Audience
The Website Owner
The Search Engine

3. Benefits of SEO
 SEO is the most effective and profitable in long-term
marketing strategy.
 SEO is the organic way.
 SEO leads gives higher conversion rate.
 SEO builds brand credibility and visibility to brand
awareness.
 SEO is the biggest source of organic and quality traffic.

4. Why SEO is important?
SEO helps you rank higher in search results and
builds brand credibility and visibility.
When searching for a service or product online, users
are more likely to choose one of the top five suggestions
that the search engine shows them.

5. Types of SEO
 On-Page SEO
 Off-page SEO
 Technical SEO

6. On-page SEO
On-page SEO is the process of optimizing
the structure and content of webpage.

7. Techniques of On-Page SEO
 Keyword optimization.
 Content Marketing.
 Create user-friendly content.
 URL Optimization.
 Optimize Images.
 Optimize your title tag and meta description.
 Add responsive design to your website.
 Add relevant keywords into your pages.

8. Off-Page SEO
Off-Page SEO means anything done outside of
your website with the potential to affect
search engine ranking.

9. Techniques of off-page SEO
 Create valuable backlinks.
 Social Media Marketing.
 Influencer Marketing.
 Forum Posting.
 Article-Submission.

10. Technical SEO
Technical SEO is the process of ensuring that a website meets the
technical requirements of modern search engines with the goal of
improved organic rankings.
Important elements of Technical SEO include crawling, indexing, rendering, and website
architecture.

11. Techniques of Technical SEO
Responsive Website.
Responsive web designs help websites get higher search
engine rankings.
Responsive designs help you reach more consumers.
Earn more money with responsive web design.

12. SSL Certificate
Google confirmed that websites with SSL
Certificates would get an added advantage in
SERP.

16. Website Loading Speed
So, how fast should a website load? Ideally, you'll want your
website to load within three seconds, or two seconds if it's an
ecommerce site.
in fact, 40% of consumers will wait no more than three seconds
before abandoning a site.

17.  It's a source of frustration for the user.
 It destroys your website ranking.
 Reduce your website traffic.
 It gives the impression that you don’t do regular housekeeping.
 It can harm your credibility as an authority.
 It could affect your website conversion if it's on a sales page.
Fix Broken Links

18. Common SEO Mistakes
 Duplicate Content.
 Broken images and missing alt tags.
 Title tag issues.
 Meta Descriptions issues.
 Keyword Stuffing
 H1,H2, H3 tags missing.
 Create backlinks with non-relevant websites

19. Thank You
Presented By Sanjeev