This document discusses the directions of organizational communication. It defines upward communication as information flowing from lower to higher levels in an organization, such as from employees to management. Some advantages are it informs management decision-making, while disadvantages include employees fearing retaliation. Downward communication is defined as information flowing from higher to lower levels, such as from management to employees, to provide instructions, goals, policies and feedback. Effective downward communication is important for organizational success, while potential disadvantages include misunderstandings due to differences in experience between levels.

1. DIRECTIONS
OF
ORGANIZATIONAL COMMUNICATION
KRISHNARAJ N S
MBA ABM
CCBM KAU
mynameiskrishnaraj@gmail.com

3. WHAT
IS
COMMUNICATION ??

4. COMMUNICATION
 The Act Of Transferring Information From
One Place To Another
 Process Of Sending, Receiving, Sharing
Ideas Attitudes, Values, Opinions And Facts
 Verbal Or Non Verbal
 Formal Or Informal

5. What Is
Organizational Communication
??

6. Organizational
Communication
 Communication Among People Within A Specific
Context For The Purpose Of Achieving Common
Goals Through Cooperative Effort
 The Consideration, Analysis, And Criticism Of The
Role Of Communication In Organizational Contexts
 Process By Which Activities Of A Society Are
Collected And Coordinated To Reach The Goals Of
Both Individuals And The Collective Group

8. DIRECTIONS OF
ORGANIZATIONAL COMMUNICATION

9. Upward Communication
• Flow Of Information From Lower To Higher
Levels Of An Organization
• From Employees To Management
• From Subordinates To Superiors

11. Upward Communication Often Comes In
Response To Downwardly Communicated
Requests For Information, Opinions, Or Actions.
The Channel Used To Share Upward
Communication (Example: Face-to-face, Over
The Telephone, Writing) Can Influence
Its Effectiveness
Upward Communication Can Be An Important
Source Of Information That
Informs Managements Decision-Making.

12. • Some Channels: Employee Surveys,
Suggestion Boxes, Proposing Ideas ,
Voice Complaints
• Types Of Messages: Performance On
Job, Job Related Problems, Fellow
Employees And Their Problems,
Subordinate Perceptions Of
Organizational Policies And Practices
,Task And Procedures

13. ADVANTAGES OF UPWARD
COMMUNICATION

14. DISADVANTAGES OF
UPWARD COMMUNICATION

15. Downward Communication
 Flow Of Information From Higher To Lower
Levels Of An Organization
 From Management To Employees
 From Superiors To Subordinates

17.  To Give Instructions
 Assign Goals
 To Provide Information About Policies And
Procedures
 To Give Feedback About Performance
 For Indoctrinating Or Motivation

18. Effective Downward Communication Is Crucial To An
Organization's Success
Creating Concise Communications And Maintaining A
Respectful Tone Help Ensure Effective Downward
Communication; Making Sure That Employees Clearly
Understand The Information Is Also Crucial
Differences In Experience, Knowledge, Levels Of Authority,
And Status Can Lead To Misunderstandings And
Misinterpretations

19. Example : Memo , Notices,
Newsletters, E-mail Messages,
Letters, Handbooks, Policy
Statements, Procedures

20. ADVANTAGES OF DOWNWARD
COMMUNICATION

21. DISADVANTAGES OF
DOWNWARD COMMUNICATION

23. THANKS FOR
YOURPATIENCE!!!