The document provides a 6 step strategy for developing an effective Pinterest strategy to promote a blog. The steps include: 1) Understanding Pinterest as a visual search engine rather than social media, 2) Making the blog Pinterest friendly through follow buttons and shareable content, 3) Optimizing profile/board descriptions with keywords, 4) Highlighting the blog through boards, 5) Creating engaging pins with keywords and hashtags, 6) Consistent and frequent pinning of others' content and one's own through group boards and repinning popular pins.

1. WELCOME TO:
PINNING
POWER
DEVELOPING A PINTEREST STRATEGY
THAT GETS RESULTS

2. HI I’M KRISTA
BLOGGER
WEREFARFROMNORMAL..COM
AUTHOR PINTEREST COACH

3. WHAT IS A PINTEREST STRATEGY??
•SETTING UP YOUR BLOG &
PINTEREST PROFILE FOR SUCCESS!
•USING PINTEREST CONSISTENTLY
TO PIN & REPIN YOUR OWN PINS,
SHARE OTHER’S CONTENT AND
BUILD YOUR FOLLOWING !

5. STEP #1- CHANGE THE WAY YOU LOOK AT
PINTEREST
• STOP THINKING OF PINTERST AS SOCIAL MEDIA! • PINTEREST IS A VISUAL SEARCH ENGINE!
(PINTEREST SEARCH OPTIMIZATION IS WAY
EASIER THEN SEO!)

6. STEP #2- MAKE YOUR BLOG PINTEREST
FRIENDLY!
MAKE IT EASY TO FOLLOW
YOU!
SOCIAL MEDIA FOLLOW BUTTONS IN
YOUR SIDE BAR
USE A SMALL POP-UP LIKE MILO TREE OR
HELLO BAR
PUT FOLLOW WIDGETS WITHIN BLOG
POSTS
AIM FOR 3 PLACES ON YOUR BLOG FOR
PEOPLE TO FOLLOW!
MAKE IT EASY TO PIN YOUR
CONTENT!
HAVE SHARE BUTTONS AT THE TOP
AND/OR BOTTOM OF EVERY POST!
ADD THE “PIN IT” HOVER BUTTON TO
YOUR PHOTOS.
MAKE YOUR CONTENT
SHARABLE
PAY ATTENTION TO YOUR TITLES! MAKE
IT SOMETHING SHARABLE!
SOLVE A PROBLEM, OFFER GREAT
ADVICE- THINK ABOUT YOUR READER &
W.I.I.F.M
USE A HEADLINE ANALYZER SUCH AS CO-
SCHEDULE TO MAKE YOUR TITLES GREAT!

7. STEP #3- PUT KEYWORDS IN YOUR PROFILE
& BOARD DESCRIPTIONS
PROFILE
• PUT KEYWORDS IN YOUR “BUSINESS NAME” AND
IN YOUR “ABOUT ME” SECTIONS
BOARD TITLES & DESCRIPTIONS
• MAKE EXCITING BOARD TITLES
• ADD LOTS OF KEYWORDS IN THE BOARD
DESCRIPTION.

8. STEP #4- HIGHLIGHT YOUR BLOG!
CREATE A “BEST OF” BOARD FOR ALL YOUR POSTS
CREATE BOARDS FOR EACH OF YOUR MAIN TOPICS
PUT YOUR BOARDS IN THE TOP ROW OF YOUR PROFILE!

9. STEP #5 CREATE AMAZING PINS
THE BEST SIZE
VERTICAL PINS ARE BEST- THEY
TAKE UP MORE SPACE & GET MORE
ATTENTION
BEST SIZE – 735- 800 WIDE
1100- 2050 HIGH
YOU CAN “HIDE” THEM IN YOUR
POST
GREAT PICTURES & FONTS
YOUR OWN PICS IF IT IS YOUR
CREATION- DIY RECIPE ETC.
STOCK PHOTOS ARE GREAT!
WARM COLORS & BRIGHT
PICTURES
USE A COMBINATION OF FONTS FOR
VISUAL IMPACT
KEYWORDS IN
DESCRIPTION
MAKE YOUR DESCRIPTION
FABULOUS!!
USE AS MANY KEYWORDS AS YOU
CAN, STAY CONVERSATIONAL
USE HASHTAGS! {NEW}

12. STEP #6- CONSISTENT & FREQUENT
PINNING!
JOIN GROUP BOARDS
• GROUP BOARDS ARE GREAT FOR MORE
EXPOSURE TO A BIGGER AUDIENCE.
• ASK IN FACEBOOK GROUPS YOU ARE A MEMBER
OF
• CHECK OUT PINGROUPIE.COM
• JOIN AS MANY AS POSSIBLE
JUST KEEP PINNING!
• KEEP AN 80/20 RATION OF OTHERS/YOUR PINS
• PIN FREQUENTLY- 50 OR MORE PINS A DAY
• LIVE PINNING AIM FOR 2 “SESSIONS” A DAY
• USE A SCHEDULER LIKE TAILWIND
• REPIN YOUR MOST POPULAR CONTENT FREQUENTLY
TO GROUP BOARDS & YOUR OWN BOARDS

13. ENJOY YOUR PINTEREST SUCCESS!
•REMEMBER CONSISTENCY IS KEY!
•PIN & REPIN QUALITY CONTENT
•REMEMBER TO PIN SEASONAL PINS 2 MONTHS AHEAD OF THE SEASON
•KEEP PINNING YOUR MOST POPULAR CONTENT WITH NEW CONTENT MIXED IN
•FOLLOW OTHER PINNERS & LIVE PIN AS MUCH AS POSSIBLE!