Half of 2012 has flown by! Only six months remain to achieve your business marketing goals for 2012. How can you attract more leads and more visibility before the year is over? By recognizing and leveraging today's changing digital landscape. In this webinar, we will take a good look at the state of affairs in today's marketing world. This webinar is co-hosted by The Marketing Zen Group and presented by Shama Kabani.

1. The State of the Marketing Union
Shama Kabani
@Shama
The Marketing Zen Group &
Follow on Twitter: #TTGWEB The Trade Group
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

2. • Current Marketing Landscape
• Web Marketing: Then and
Now
• Google+
• Facebook Marketing
• Online Marketing
Do’s and Don’ts
• What’s Next?
Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

3. • Online shopping continues to grow 184.3 million (US) in 2012.
(Source: eMarketer)
• 53.5% of the population and 70.8% of internet users (up 7.1%
from 2011) will watch online video in 2012. (Source:
eMarketer)
• Email opens on smartphones and tablets have increased 80%
over the last six months. (Source: Litmus)
• 27% of TV sets shipped worldwide in Q1 of 2012 had internet
connectivity. (Source: Display Search)
Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

4. • By 2016, more than half of the dollars spent in US retail will
be influenced by the web. (Source: Forrester Research)
• 40% of the accounts and 8% of the messages on social media
sites are spam. (Source: Businessweek)
• 91% of online adults use social media regularly. (Source:
Experian)
• 73% of smartphone owners access social networks through
apps at least once per day. (Source: Lightspeed Research.)
Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

5. • 79% ranks events as “important” to their business. (Source:
Constant Contact, 2010)
• 77% are currently using social media to market their events, and
another 14% are planning to do so in the next year (Source:
Constant Contact, 2012)
• 74% of those using social media to promote their events think its
effective (Source: Constant Contact, 2012)
• Facebook is the most popular form of social media; of those using
it to market their events 89% report using Facebook, followed by
Twitter (66%) and LinkedIn (54%.) (Source: Constant Contact, 2012)
Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

6. Then Now
• Google Rewards • Google Punishes
• Content • Content within Context
• Single Platform • Multiple Distribution Points
• Search. Social. Event. • Search -> Social -> Event ->
• Offline event Lego Marketing
• Online legacy
Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

7. Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

8. • The more posts per day, the less
engagement -- when a brand posts twice a
day, those posts only receive 57% of the likes
and 78% of the comments per post. (Source:
Track Social)
• In any given week, less than 0.5% of
Facebook fans engage with the brand they
are fans of. (Source: Marketing Science)
• Build around their brand
http://www.inc.com/jeff-haden/basic-social-
media-marketing-mistake-everyone-
makes.html
• Utilize Facebook Ads – Sponsored Posts &
Promoted Posts
Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

9. Do Don’t
• Lego-style marketing • Consider your website
• Find ways to increase “complete.”
engagement • Take current rankings for
• Amp up offline events so they granted
turn into online legacies
• Put all your emphasis on the
• See your website as an
numbers of “fans” and
evolution
“followers”
• Be an editor – use analytics
• Consider any marketing piece
to be an island
Follow on Twitter: #TTGWEB
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group

10. www.MarketingZen.com
www.TradeGroup.com
Shama@MarketingZen.com
www.Facebook.com/ShamaKabani
Follow on Twitter: #TTGWEB Twitter: @Shama
July 26, 2012 - SoMU
The Marketing Zen Group & The Trade Group