1. Content in Context
to Drive Business Results
How Salesforce and OrchestraCMS Deliver Personalized, Dynamic,
Digital Experiences to your Customers, Partners and Employees

2. Contents
Introduction | 3
Everything is Content | 4
What is Content Management? | 5
Content in Context Across Digital Channels | 6
Rethink Content Management with OrchestraCMS | 8
How does OrchestraCMS Work with Salesforce Community Cloud? | 9
Conclusion | 10
About Stantive Technologies Group | 11

3. Introduction
Everyday interactions and experiences with customers, partners and employees are critical to your
success but they’re often siloed and only somewhat supported by discrete systems, applications and
processes. How do you tie value to every interaction and deliver the digital experiences they expect?
From mission critical data, support, content and collateral, how do you deliver the right message, at the
right time, to the right person?
Quality engagement with your customers, partners and employees must be data-driven and operate at
the intersection of marketing, communication, technology and your product or service offering.
What if you could engage your audiences from a single platform, with dynamic, personalized content that
is tied implicitly to your data, business applications and processes across all of your digital channels and
on any device?
Key Takeaways
Everything is Content. Content is Salesforce data, media, documents, articles, collateral and more.
Content is anything acquired, curated, produced and published. Content needs to be actionable,
adaptable and accessible in real-time, across all channels and on any device.
Digital experiences must be dynamic and personal. Organizations need more than a multichannel
web presence. Driven by the expectations of customers, partners and employees, every digital
experience must be seamless, personal, and dynamic across every device.
OrchestraCMS extends the Salesforce platform. OrchestraCMS makes it possible for Salesforce
customers to leverage digital channels and business applications to maximize the value of their
customer, partner and employee relationships.
@stantive | @OrchestraCMS
www.stantive.com

4. Content is an ever-expanding term used to describe data, documents, articles, media, guides
and collateral; authored, assembled, structured and unstructured. Content is anything acquired,
curated, produced and published. Simply put, everything is content.
However, organizations treat each type of content differently, in separate systems when this is the
exact opposite of how users expect to access and engage with content that matters to them.
Everything is Content
@stantive | @OrchestraCMS
www.stantive.com
What if you could deliver content, including
Salesforce data, to proactively support, engage
and educate your customers, partners and
employees?
What if your CRM, PRM, HCM, ERP, documents,
articles, media, guides and collateral, e-commerce
and social platforms and were all actionable
content managed by one system?
Content is anything acquired, curated,
produced and published.

5. Content management is the administration of digital content throughout it’s lifecycle.
Traditional content management systems (CMS) deliver a small subset of content that is limited by
a text editorare page based and content is tethered to a text editor and then tied to a single page;
resulting in page and content proliferation that is unmanageable.
Stantive’s OrchestraCMS has a different approachis revolutionizing the content management
industry with a content centric approach. OrchestraCMS helps Salesforce customers create, manage
and publish content (of all kinds) across all digital channels including communities, portals, intranets,
business applications and systems. OrchestraCMS supports collaboration with governance
capabilities like publishing approval workflows, versioning and access rules to provide controls and
oversight.
@stantive | @OrchestraCMS
www.stantive.com
What is Content Management?

6. Content is at the center of every organization's digital initiatives. Driven by the expectations of
customers, partners and employees, every experience must be seamless, personal, and dynamic
across every device.
Organizations need more than a multichannel web presence. They need to drive contextual content;
content that is actionable, adaptable, reusable, scalable, dynamic and personalized. Meeting these
demands will be the primary differentiator of an organization's brand and reputation.
For Customers
It doesn’t matter if you’re selling mobile devices or dental supplies, your customers want to search, find,
educate and purchase quickly and efficiently. They want a social, personalized experience across their
preferred products and brands. By 2020, it’s’ believed that customer experience will overtake price and
product as the key brand differentiator.
Organizations want to provide stellar service, efficiently engage and know that customer satisfaction
contributes directly to their bottom line. In fact, Gartner estimates that by 2017, 50% of product
investment projects will be redirected to customer experience innovations.
Salesforce and OrchestraCMS create brand-rich, dynamic web solutions where customer relationships
are nurtured with targeted content supporting their product interests, service needs, location and
language. Real-time Salesforce data and metrics ensure every interaction is relevant and tied to business
processes and applications.
Content in Context Across Digital
Channels & Business Applications

7. For Partners
Managing partner relationships can be challenging, siloed and often compete with other sales initiatives
and objectives. However, an organization’s success is often dependent on partner relationships. Without
proper care and consistent support, partnerships can turn sour, adversely impacting the sales, profits
an organization’s reputation in the end-users’ eyes.To be effective, efficient and drive revenue, partners
need to be engaged and have easy access to the systems, applications, processes and materials that
support their deal cycles.
Salesforce and OrchestraCMS deliver a single, digital system of record to educate, support and
streamline partner relationships and you empower partners with real-time data, resources and
opportunities to access your expertise.
For Employees
Employees want to be effective, productive and contribute to the overall success of their organization.
They often feel disengaged and separate from the multiple systems, applications, and people and
processes that support their day-to-day activities. Why does it matter? Because highly engaged
employees are 38% more likely to have above-average productivity resulting in higher quality work
and increased productivity. In fact, According to Engaged2Perform, businesses in the “top quartile of
engagement averaged 22 percent higher profit than those in the bottom quartile.”
OrchestraCMS create employee intranets that enable employees to connect, collaborate and create
community. SalesforceOrchestraCMS support the entire employee lifecycle with content, applications
and processes that engage based on their role, responsibilities and region.
“By 2020, Customer Experience will overtake price and product as the key
brand differentiator.” - Walker Info

8. Content Management for the Business User
Execute a content centric approach that empowers business users and
reduces site administration
Dynamic, Personalized Experiences
Drive personalized, contextual experiences by targeting dynamic content
directly to Customers, Partners and Employees
Native to Salesforce
Leverage the power of the Salesforce App Cloud with no incremental cost
for infrastructure or integration
Stantive’s OrchestraCMS extends the Salesforce platform to create insight driven experiences across
audiences. Highly branded content and pages are created, published and managed by business users
with distributed authoring, workflows and approvals; one platform to support business objectives.
OrchestraCMS is a content management system built 100% Native on the Salesforce App Cloud.
OrchestraCMS helps Salesforce customers leverage content across digital channels and business
applications to maximize the value of their customer, partner and employee relationships.
Rethink Content Management
with OrchestraCMS
@stantive | @OrchestraCMS
www.stantive.com

9. How does OrchestraCMS Work
with Salesforce?
OrchestraCMS is a content management system built 100% Native on the Salesforce App Cloud. OrchestraCMS helps
Salesforce customers leverage content across digital channels and business applications to maximize the value of their
customer, partner and employee relationships.
OrchestraCMS + Community Cloud
OrchestraCMS delivers robust content management functionality to support Employee, Customer and Partner Community
Cloud solutions. OrchestraCMS uses Salesforce workflows and approvals to meet governance requirements, enables
distributed authoring and provides version control. OrchestraCMS leverages Salesforce profiles to deliver targeted,
personalized, multilingual content across communities.
OrchestraCMS + Salesforce + Ecosystem
Built 100% Native on the Salesforce AppCloud, OrchestraCMS leverages Salesforce data, infrastructure and security to
enable custom user interfaces, dynamic user experiences and personalized content across digital channels.
OrchestraCMS empowers business users to author and manage content and pages independently of IT. OrchestraCMS uses
Salesforce workflows and version control to ensure content governance and eliminates the need for integration points with
business applications and processes.
Customer and Partner Communities or Portals
Deliver content and data in context to dramatically increase engagement and adoption with your
customers and partners.
Intranets
Build a dynamic place for communication and collaboration across your organization - all implicitly tied
to business applications and processes.
Public Websites
Engage prospects with dynamic user experiences and content; created and managed by business
users.
Channels
Deliver content across business platforms, solutions and third-party services that drive engagement
and awareness for your organization.

10. @stantive | @OrchestraCMS
www.stantive.com
Conclusion
What if every online interaction and every 1:1 engagement was created from a single platform that’s
directly tied to your business objectives? A holistic model for your marketing, sales, HR, customer
success, support and technology teams. With OrchestraCMS and Salesforce, organizations deliver
compelling, digital experiences on a single, end-to-end business platform that scales as digital strategies
evolve.
Want to know more?
Contact us to deliver content in context with Salesforce and OrchestraCMS. Visit us at Stantive.com, find
us on Twitter or email us directly at sales@stantive.com
Sources:
How marketing technology could transform healthcare. (2016, January 6). Retrieved from http://chiefmartec.com/2016/01/marketing-technology-
transform-healthcare/
10 Important Customer Experience Statistics for 2016. (2015, October 1) Retrieved from https://fonolo.com/blog/2015/10/10-important-customer-
experience-statistics-for-2016/
Gartner Reveals Top Predictions for IT Organizations and Users for 2015 and Beyond. (2014, October 7) Retrieved from http://www.gartner.com/
newsroom/id/2866617
Logic Bay. Whitepaper: Partner Relationship Management Best Practices. Retrieved from http://offers.logicbay.com/whitepaper-partner-relationship-
management-best-practices
Photiades, M. (2015 February). 6 Eye Opening Employee Engagement Statistics. Retrieved from http://www.talentculture.com/6-eye-opening-employee-
engagement-statistics/
Fournier, F. Lee, L. (2009 April) Retrieved from https://hbr.org/2009/04/getting-brand-communities-right/ar/1

11. About Stantive
Stantive Technologies Group is a Salesforce Platinum ISV Partner and is revolutionizing
the content management industry. Stantive’s OrchestraCMS empowers Fortune 1000
customers across the globe to create, manage and publish content dynamically in a
fraction of the time it takes using a legacy content management system (CMS).
OrchestraCMS delivers content across digital channels including Salesforce communities,
portals, intranets and corporate websites. OrchestraCMS is a content management
system developed 100% native on the Salesforce AppCloud and has its own API
framework to enable development of custom solutions and third-party integrations.
More information about Stantive solutions and services can be found at:
www.stantive.com
@Stantive | @OrchestraCMS