Think you don’t have the time or expertise to create great emails? Or maybe you’re using email marketing, but you’re not getting the results you wanted? No sweat. I’ll show you: - How to create an irresistible incentive that’ll help grow your email list. - The easy steps you can use to repurpose your existing content into super-effective email campaigns like welcome campaigns, email courses and more. - Examples of emails and sign up forms that have received awesome results.

1. What to Write in Your Emails:
How to Create Killer Content
That Grows Your Tribe

2. Who Am I?
Kristen Dunleavy, Content Marketing Specialist at AWeber
Follow me: @KristenWritesIt

3. This is Cholula
Instagram: @CholulaTheChihuahua

4. You’ll learn what to write in your...
● Incentives
● Sign up forms
● Autoresponder emails
● Curated email newsletters
● Broadcast emails

5. Meet Felicia
Felicia Ricci, 80K+ subscribers

6. What to write in your incentive

7. Why create an incentive?
● Give people the nudge they need to sign up
● Show off your expertise
● Help you stand out

8. How to create a useful incentive:
Ask your audience:
1. Their biggest questions and challenges
2. How they prefer to consume content
(Checklist? eBook? Email course?)

9. Tools for creating your incentive
For creating a PDF download:
● Canva
● Calibre
For hosting your incentive:
● LeadPages
● Wix
● Wishpond

10. What to write in your sign up form

11. Write these 3 things in your form
● Snappy, concise headline
● A quick explanation of what people get when
they sign up
● Specific, exciting call-to-action

12. Enchanting Marketing, 9K subscribers

13. Running Shoes Guru: 20K subscribers

14. Smart Business Revolution, 24K subscribers

15. Two sign up forms enter, one will win
Original: 5.15% Test: 8.79%

16. Welcome Emails

17. What to write in your welcome email
● Welcome to your new subscribers
● Deliver your incentive
● Share one awesome blog post
● Include your contact info

18. Be yourself in your emails
● Speak to one person
● Share personal stories
● Ask for feedback

22. Let’s write a welcome email!

23. What to write in your autoresponders

24. Anatomy of an autoresponder series
1. An introduction to your business in the
beginning
2. Links to your best blog posts in the middle
3. A survey asking for feedback at the end

25. Repurpose blog content for your series
1. Pick your best blog post
2. Write a quick summary of it and link to it in your
email
3. Repeat

27. How to create an email course
● Address your audience’s biggest challenges
● Shoot for 5-7 lessons
● Snackable course: Less than 300 words/email
● Long-form course: 500 words or more

28. Include these in your course
● The lesson # in your subject line
● Subject lines that reflect what’s inside
● Headings to break up chunks of text
● Action items for each lesson

30. No content? No problem!
● FAQs about you
● Your best resources
● Simple tips for success
● A quick survey

31. What to write in your curated emails

32. Do’s and don’ts of content curation
● Don’t overdo it
● Do add your own spin
● Don’t pass off other’s content as your own
● Do curate carefully
● Don’t share irrelevant articles

34. What to write in your broadcasts

35. Types of broadcasts
● Promotion
● Sale
● Event
● Industry news
● Product update or announcement

36. Include these in your broadcasts
● Relevant times and dates
● High-quality images for promoting products
● Clear call-to-action

40. Don’t know where to start? Start here.
1. Add a sign up form to your website
2. Create an incentive
3. Set up your welcome email

41. AWeber.com/WhatToWrite

42. Ask me questions!

43. Resources
Email: KristenD@aweber.com
Twitter: @KristenWritesIt
● What to Write email course
● How to use Google Analytics to create an awesome welcome email
● Ideas for incentives that aren’t eBooks
● How to get started with email automation
● How to use autoresponders to create an email course
● Content curation 101
● What to write in your broadcast emails
Tools:
● Canva
● Calibre
● LeadPages
● Wix
● Wishpond