A presentation that teaches the fundamentals of Human Centered Design concepts and instructional design methodologies. Build a personal toolkit for applying HCD to your learning design process.
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Answer this for yourself:
Why are you here? What’s one thing you want to
leave with at the end of the
workshop?
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Objectives
● Understand fundamental Human Centered Design concepts to instructional
design methodologies.
● Use a personal toolkit for applying HCD to your learning design process.
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Evolving to the Human Centered Design Model
http://www.grameenfoundation.org/what-we-do/financial-services/solutions-innovation-process
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Objectives Measurement
Taking HCD to Learning
Research Content
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Choose a Theme:
● Sales Enablement: You’ve been tasked with helping
a junior sales team ramp up quickly on their
product (a software system)
● Anti-Harassment: You’ve been tasked with
reimagining this program - it hasn’t been working
● Train-the-Trainer for Production Floor Feedback:
You’ve been tasked with helping production
managers learn the feedback program
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Creating and Understanding Personas
● Start by knowing the “who”
● Understand what that person wants
and needs
● Create an empathy map (wait for it…!)
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Create an Empathy Map
Seeing
Feeling
Doing
Thinking
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Summarize your Findings
Step 1:
List your customer’s needs. What are they trying to
accomplish?
● ______________________________________
● ______________________________________
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Interview your customer
Step 2:
Write down as many open-ended questions as you
can in the next 2 minutes.
Step 3:
List down insights? What new/unique things did
you learn about your customer?
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What’s the problem statement you
want to work on?
How might I __________________*
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1. Is the question focused on ultimate impact?
2. Does the question allow for a variety of
solutions?
3. Does the question take into account context and
constraints?
Test Your Problem Statement
Too Broad Just Right Too Narrow
How might I redesign the sales
enablement program?
How might I equip our junior sales
team to better educate our
customers so that they are ready to
purchase?
How might I build an elearning
course to teach sales reps how to sell
our product?
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Generate Ideas - The Ideation Phase
1. Quantity over Quality
2. Shooting down ideas
3. Questioning validity or feasibility
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(Radical) Ideation
Try: Thinking about things in a different context:
● Imagine 2 possible ways to make this training
work for giraffes.
● Imagine 2 possible ways to make this training
work on the moon.
● Imagine 2 possible ways to make this training
work without sound.
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Sketching
*Stick figures are (more than) okay!
Sketch 3 new ways to meet your customer’s needs: