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Human Centered Design for
Learning Practitioners
Kristen Gallagher,
Edify
Edify and Drawbridge Innovations
Objectives Let’s get
to work!
Welcome!
Learn
Edify and Drawbridge Innovations 33
Answer this for yourself:
Why are you here? What’s one thing you want to
leave with at the end of the
workshop?
Edify and Drawbridge Innovations 44
Objectives
● Understand fundamental Human Centered Design concepts to instructional
design methodologies.
● Use a personal toolkit for applying HCD to your learning design process.
5
Let’s Learn!
www.slideproject.com 6
What is HCD?
Methodology
Idea Generator
Solution Driver
Edify and Drawbridge Innovations 7
Connecting to ADDIE
Edify and Drawbridge Innovations 8
Connecting to SAM
Edify and Drawbridge Innovations 9
Evolving to the Human Centered Design Model
http://www.grameenfoundation.org/what-we-do/financial-services/solutions-innovation-process
Edify and Drawbridge Innovations 10
Human Centered Design Model - Simplified
www.slideproject.com 11
Why HCD in Learning?
Learner-Focused, not
outcome focused
Regenerative
Knowledge Retention
Geared
irony
12
Edify and Drawbridge Innovations 1313
0
Objectives Measurement
Taking HCD to Learning
Research Content
Edify and Drawbridge Innovations 14
Choose a Theme:
● Sales Enablement: You’ve been tasked with helping
a junior sales team ramp up quickly on their
product (a software system)
● Anti-Harassment: You’ve been tasked with
reimagining this program - it hasn’t been working
● Train-the-Trainer for Production Floor Feedback:
You’ve been tasked with helping production
managers learn the feedback program
Edify and Drawbridge Innovations 15
Creating and Understanding Personas
● Start by knowing the “who”
● Understand what that person wants
and needs
● Create an empathy map (wait for it…!)
Edify and Drawbridge Innovations 16
Create an Empathy Map
Seeing
Feeling
Doing
Thinking
17
Edify and Drawbridge Innovations 18
Summarize your Findings
Step 1:
List your customer’s needs. What are they trying to
accomplish?
● ______________________________________
● ______________________________________
Edify and Drawbridge Innovations 19
Interview your customer
Step 2:
Write down as many open-ended questions as you
can in the next 2 minutes.
Step 3:
List down insights? What new/unique things did
you learn about your customer?
Edify and Drawbridge Innovations 20
What’s the problem statement you
want to work on?
How might I __________________*
21
1. Is the question focused on ultimate impact?
2. Does the question allow for a variety of
solutions?
3. Does the question take into account context and
constraints?
Test Your Problem Statement
Too Broad Just Right Too Narrow
How might I redesign the sales
enablement program?
How might I equip our junior sales
team to better educate our
customers so that they are ready to
purchase?
How might I build an elearning
course to teach sales reps how to sell
our product?
22
Generate Ideas - The Ideation Phase
1. Quantity over Quality
2. Shooting down ideas
3. Questioning validity or feasibility
Edify and Drawbridge Innovations
(Radical) Ideation
Try: Thinking about things in a different context:
● Imagine 2 possible ways to make this training
work for giraffes.
● Imagine 2 possible ways to make this training
work on the moon.
● Imagine 2 possible ways to make this training
work without sound.
Edify and Drawbridge Innovations
Sketching
*Stick figures are (more than) okay!
Sketch 3 new ways to meet your customer’s needs:
25
Prototyping Solutions
Edify and Drawbridge Innovations 26
Bring your idea to life
27
Designing Tests
1. Decide what you want to test
2. Create a few test methods
3. Determine how you would find success or
failure
Edify and Drawbridge Innovations 28
Test your prototype
*Focus on learning,
not validation (don’t
reinforce your beliefs)
29
Ask Questions
Observe
Create and Test
Repeat!
Your Toolkit: Taking it Back to Work
3030
Thank You!
Talk to me:
kristen@edifyedu.com
@kristenmaeve
@edifyedu

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Human Centered Design for Learning Practitioners (Association for Talent Development workshop/presentation)

  • 1. Human Centered Design for Learning Practitioners Kristen Gallagher, Edify
  • 2. Edify and Drawbridge Innovations Objectives Let’s get to work! Welcome! Learn
  • 3. Edify and Drawbridge Innovations 33 Answer this for yourself: Why are you here? What’s one thing you want to leave with at the end of the workshop?
  • 4. Edify and Drawbridge Innovations 44 Objectives ● Understand fundamental Human Centered Design concepts to instructional design methodologies. ● Use a personal toolkit for applying HCD to your learning design process.
  • 6. www.slideproject.com 6 What is HCD? Methodology Idea Generator Solution Driver
  • 7. Edify and Drawbridge Innovations 7 Connecting to ADDIE
  • 8. Edify and Drawbridge Innovations 8 Connecting to SAM
  • 9. Edify and Drawbridge Innovations 9 Evolving to the Human Centered Design Model http://www.grameenfoundation.org/what-we-do/financial-services/solutions-innovation-process
  • 10. Edify and Drawbridge Innovations 10 Human Centered Design Model - Simplified
  • 11. www.slideproject.com 11 Why HCD in Learning? Learner-Focused, not outcome focused Regenerative Knowledge Retention Geared irony
  • 12. 12
  • 13. Edify and Drawbridge Innovations 1313 0 Objectives Measurement Taking HCD to Learning Research Content
  • 14. Edify and Drawbridge Innovations 14 Choose a Theme: ● Sales Enablement: You’ve been tasked with helping a junior sales team ramp up quickly on their product (a software system) ● Anti-Harassment: You’ve been tasked with reimagining this program - it hasn’t been working ● Train-the-Trainer for Production Floor Feedback: You’ve been tasked with helping production managers learn the feedback program
  • 15. Edify and Drawbridge Innovations 15 Creating and Understanding Personas ● Start by knowing the “who” ● Understand what that person wants and needs ● Create an empathy map (wait for it…!)
  • 16. Edify and Drawbridge Innovations 16 Create an Empathy Map Seeing Feeling Doing Thinking
  • 17. 17
  • 18. Edify and Drawbridge Innovations 18 Summarize your Findings Step 1: List your customer’s needs. What are they trying to accomplish? ● ______________________________________ ● ______________________________________
  • 19. Edify and Drawbridge Innovations 19 Interview your customer Step 2: Write down as many open-ended questions as you can in the next 2 minutes. Step 3: List down insights? What new/unique things did you learn about your customer?
  • 20. Edify and Drawbridge Innovations 20 What’s the problem statement you want to work on? How might I __________________*
  • 21. 21 1. Is the question focused on ultimate impact? 2. Does the question allow for a variety of solutions? 3. Does the question take into account context and constraints? Test Your Problem Statement Too Broad Just Right Too Narrow How might I redesign the sales enablement program? How might I equip our junior sales team to better educate our customers so that they are ready to purchase? How might I build an elearning course to teach sales reps how to sell our product?
  • 22. 22 Generate Ideas - The Ideation Phase 1. Quantity over Quality 2. Shooting down ideas 3. Questioning validity or feasibility
  • 23. Edify and Drawbridge Innovations (Radical) Ideation Try: Thinking about things in a different context: ● Imagine 2 possible ways to make this training work for giraffes. ● Imagine 2 possible ways to make this training work on the moon. ● Imagine 2 possible ways to make this training work without sound.
  • 24. Edify and Drawbridge Innovations Sketching *Stick figures are (more than) okay! Sketch 3 new ways to meet your customer’s needs:
  • 26. Edify and Drawbridge Innovations 26 Bring your idea to life
  • 27. 27 Designing Tests 1. Decide what you want to test 2. Create a few test methods 3. Determine how you would find success or failure
  • 28. Edify and Drawbridge Innovations 28 Test your prototype *Focus on learning, not validation (don’t reinforce your beliefs)
  • 29. 29 Ask Questions Observe Create and Test Repeat! Your Toolkit: Taking it Back to Work
  • 30. 3030 Thank You! Talk to me: kristen@edifyedu.com @kristenmaeve @edifyedu