2. Analysis of the creation of the
notia brand
Motion graphics representation
of notia logo and brand mark
Kristen Kane
notia
3. Kristen Kane
Ultra simple looking, transparent tablet is a
possible technology in the future.
Controls all electronics in the house.
Product is unique and simple, yet striking in
appearance.
Product
6. Ethnically diverse and known for its many
cultures, religions and languages.
Black majority still lead largely impoverished
lives. It is among these people that cultural
traditions survive most strongly
Music, especially the drums are used to
communicate.
Kristen Kane
South Africa
Influences
8. Kristen Kane
Italy
Central place of Western culture and origin of the Roman
Empire, Catholic Church, Humanism and Renaissance.
Renaissance was an intellectual movement that helped in
shaping the course of European thought.
Produced some of the greatest painters, sculptors, poets,
musicians, mathematical and architects in history.
Influences
10. Major economic power, and has the world’s second largest economy
One of the leading nations in the fields of scientific research
including technology and machinery research.
Japanese music is eclectic, using borrowed instruments and
different styles from neighboring cultures.
Kristen Kane
Japan
Influences
13. Kristen Kane
Universal brand, unites people on different continents and
aims to get into the hands of as many people as possible.
Japan symbolizes the revolutionary product as they are known
for breakthrough technologies.
Italy represents the intellectual movement the product will
create
South Africa represents the diversity of people, no matter what
your religion, language or culture you are from notia is the
product for you.
Connections
15. Kristen Kane
notia logo represents a change in the way we are currently living and symbolizes a
movement and change towards the future. I wanted to represent this through the
use of line moving in a forward direction.
Unification
19. Kristen Kane
Chosen Words
South Africa (Afrikaans language)
innovasie meaning innovation
Italy (Italian language)
velocita meaning speed
Japan (Japanese language)
shorai no meaning future
Name Development