The majority of meeting and event planners don’t know what a convention and visitors bureau is, much less how to use one. They tend to be social media dilettantes and lurkers. So how do CVBs and DMOs reach them? What elements of your leisure strategy can be repurposed for the meeting, incentive, conference and exhibition market? And how can you do all this with your limited budget and staff? In this interactive #SoMeT15US workshop facilitated by Kristi Casey Sanders of PlanYourMeetings.com, we examined some of the internal and external challenges CVBs/DMOS face, explored some possible solutions and talked about what's working. Here's what we discussed and discovered. For further tips on reaching the MICE (meetings, incentive, convention, exhibition) industry or to get guidance on developing a personalized marketing plan on reaching corporate meeting & event planners, contact Evan Casey of Plan Your Meetings (evan.casey@planyourmeetings.com), which helps connects meeting industry suppliers and destinations with its passionate, active community of 100,000 meeting and event planners.

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