1. Lessons from the Battlefield
Working on the web
Kristin Wille

2. about me
@kristinwille
pushpull.me
thedaylightstudio.com

3. agencies

4. fall in love with...
•A Great Team
•Opportunities for Growth

5. run away if...
•there’s a “nap room”
•none of your coworkers have worked on
what’s in the site’s portfolio

6. So... how do I get a job?

7. magic

8. agency survival
•Don’t be a hero
•Communication
•Don’t get bored

9. freelancing!

10. (freelancer)

11. To be great...
1. Do Great Work

12. 2. Be Driven & Self-Motivated
To be great...

13. 3. Be Professional
4. Be Accountable
To be great...

14. And most importantly
4. Be on time

15. So...how do I get work?

16. magic

17. getting work
•Every job is an interview
•Networking takes a long time
•Join user groups, contribute to the
community
•Your own past clients

18. “don’t half-ass two things,
whole-ass one thing”
- Ron Swanson

19. Types of work
•Direct with businesses
•Subcontracting with agencies
•Long term contracts

20. when sh*!? hits the fan
(and bursts into flames)

21. When you’re in over your head
•Walk away (bad)
•Walk away, and give them another
qualified and vetted freelancer to
complete the work (better)
•Hire another freelancer to do the work
and take all the credit (best)

22. When to turn down work
•don’t work for friends or family
(if you value the relationship)
•don’t work for trade, for free,
or for “equity”/“stock options”
•don’t take on something you’re not
interested in learning

23. freelance survival

24. Survival: The business
•Become a master of time estimation
•Get (and understand) a contract
•Running a business is expensive
•Outsource what you can

25. Survival: Personal
•Set boundaries, and stick to them
•Live with blinders on
•Keep the passion

26. THE LONG ROAD

27. thanks!
@kristinwille
pushpull.me
kristinwille.com

28. resources
•The Freelance Web - http://
www.thefreelanceweb.com
•Contract Killer - http://
stuffandnonsense.co.uk/projects/contract-
killer/
•PDX Mindshare - http://pdxmindshare.com