Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Presentation

232 vues

Publié le

  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Presentation

  1. 1. Facebook & Instagram Professional Branding Presented by: Kristina Centnere
  2. 2. Kristina Centnere
  3. 3. What is Branding?
  4. 4. Why is Branding Important? Why Is Branding Important?
  5. 5. Meet “Facebook”
  6. 6. Facebook by Numbers • Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs) which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16) • 1.13 billion people log onto Facebook daily active users (Facebook DAU) for June 2016, which represents a 17% increase year over year (Source: Facebook as 7/27/16) • Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source: Emarketer 2012) • At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC) • On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog) • Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) • Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
  7. 7. Meet “Instagram”
  8. 8. Instagram by Numbers • 500 million monthly active users (Source: Statista) • 100 million daily active users. (Source: Tech Crunch) • Over 70% of businesses will be on Instagram by 2017. (Source: eMarketer) • Nearly 30% of U.S. uses Instagram. (Source: eMarketer) • 50%+ of millennials use Instagram daily. (Source: Pew Research Firm) • 1/16 of waking hours are spent on Facebook & Instagram. (Source: New York Times) • Instagram is rated #1 social media engagement tool for brands, two years in a row. (Source: Forrester Research)
  9. 9. How Are They Different?
  10. 10. Engagement Matters
  11. 11. How Are They Similar?
  12. 12. Which is Right For You?
  13. 13. Resources Go to learn.totalwellnesconnect.com/FBIGbranding to find the following resources: • This presentation • Hashtag lists • Scheduling tools • Media formatting apps • And more!
  14. 14. Selfie Time!

×