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Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf
Product Marketing B2B SaaS 2023.pdf

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Product Marketing B2B SaaS 2023.pdf

28 Mar 2023••
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Marketing

An Introduction to Product Marketing and Product Marketing stages for B2B Startups

KristineNewman2
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Product Marketing B2B SaaS 2023.pdf

  1. Product Marketing (Series) A - Z KRISTINE M. NEWMAN WWW.SALIENTMG.COM
  2. Marketing Product Sales
  3. Marketing Product Sales Product Marketing
  4. Intelligence Product Marketing Go to Market 3 Stage Framework WWW.SALIENTMG.COM
  5. Intelligence Product Marketing Go to Market Start with Intelligence WWW.SALIENTMG.COM
  6. Intelligence Market Competitors Audience
  7. Product Launch or Major Release Quarterly/ Annually Market Change New Audience When is it important? all the time Competitor Entrant / Funding
  8. What does this look like at each Stage?
  9. Get these people Your Product Team Your Sales Team Marketing Team Company Information Audience Information Competitor Tracking Customers & tools
  10. Intelligence Product Marketing Go to Market Get Your Story Straight WWW.SALIENTMG.COM
  11. Product Marketing Taxonomy Messaging Positioning Branding Pricing & Packaging
  12. Product Launch or Major Release When is it important? Product Launch / Major Release with always-on monitoring Monitoring
  13. What does this look like at each Stage?
  14. Get these people Brainstorming Sessions Leadership, Sales Product Creative Team , Content Team & tools
  15. Rolling it Out Intelligence Product Marketing Go to Market WWW.SALIENTMG.COM
  16. GTM: Putting the pieces together What (Offerings) How (Channels) Who (Customers) Go To Market
  17. Go To Market Channel Strategy Content Strategy Sales Enablement & Training Analyst Relations Program
  18. Product Launch or Major Release When is it important? Ongoing Ongoing Market Change
  19. What does this look like at each Stage?
  20. Get these people They should be involved Your Product Team Marketing / Social Media Team Content Team
  21. Thank you WWW.SALIENTMG.COM Kristine Newman kristine@salientmg.com
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