Social Media in the Age of Disinformation
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Presentation: Disinformation and Social Media in the 2020 Presidential Election Cycle including steps on how to discover and combat it. Was given to the NATIONAL FEDERATION OF DEMOCRATIC WOMEN Southwest Regional Conferences in Las Vegas NV.
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Social Media in the Age of Disinformation
- 1. Targeted Social Media in the Age of Disinformation Kristine Schachinger @SCHACHIN Kristine@SitesWithoutWalls.com
- 3. https://www.statista.com/statistics/278409/number-of-social-network-users-in-the-united-states/ SOCIAL MEDIA USE IN THE US 2017-2023
- 10. BRAD PASCALE TRUMP CAMPAIGN MANAGER
- 12. 1,000,000,000 PROJECTED TRUMP CAMPAIGN AD SPEND 2020
- 13. FACEBOOK ADS TWITTER BANNED POLITICAL ADS WHERE WILL THEY SPEND IT?
- 14. FACEBOOK INCLUDES INSTAGRAM, MESSENGER, AUDIENCE NETWORKS (SITES WHERE FACEBOOK PLACES ADS) WHERE WILL THEY SPEND IT?
- 18. AD TRANSPARENCY: WHO IS RUNNING THIS AD? https://www.facebook.com
- 19. AD TRANSPARENCY: OTHER ADS RUN https://www.facebook.com
- 20. AD TRANSPARENCY: OTHER ADS RUN https://www.facebook.com
- 21. AD TRANSPARENCY: OTHER ACCOUNTS & “DISCLAIMERS” https://www.facebook.com
- 22. AD TRANSPARENCY: WHO WAS TARGETED? https://www.facebook.com
- 23. AD TRANSPARENCY: TRUMP ADS https://www.facebook.com
- 24. AD TRANSPARENCY: OTHER ADS RUN https://www.facebook.com
- 25. AD TRANSPARENCY: OTHER ADS RUN https://www.facebook.com
- 26. AD TRANSPARENCY: OTHER ACCOUNTS & “DISCLAIMERS” https://www.facebook.com
- 27. AD TRANSPARENCY: OTHER ADS RUN https://www.facebook.com
- 28. AD TRANSPARENCY: OTHER ADS RUN https://www.facebook.com
- 29. AD TRANSPARENCY: WHO WAS TARGETED? https://www.facebook.com
- 30. AD TRANSPARENCY: WHO WAS TARGETED? https://www.facebook.com
- 33. AD TRANSPARENCY: HOW WERE YOU TARGETED? https://www.facebook.com
- 34. AD TRANSPARENCY: HOW WERE YOU TARGETED? https://www.facebook.com
- 35. AD TRANSPARENCY: HOW WERE YOU TARGETED? https://www.facebook.com
- 36. AD TRANSPARENCY: HOW WERE YOU TARGETED? https://www.facebook.com
- 37. AD TARGETING: HOW DOES IT WORK? CHEAP& ACCURATE (MOSTLY)
- 38. AD TARGETING: HOW DOES IT WORK? PSYCHOGAPHIC TARGETING
- 42. 1,000,000,000 PROJECTED TRUMP CAMPAIGN AD SPEND 2020
- 46. BRAD PASCALE TRUMP CAMPAIGN MANAGER https://www.theatlantic.com/magazine/archive/2020/03/the-2020-disinformation-war/605530/
- 48. TWITTER
- 49. TWITTER BANNED POLITICAL ADS BUT CAN BE USED FOR DISINFORMATION WHERE WILL THEY SPEND IT?
- 50. DISINFORMATION ON TWITTER: TRENDING HASHSTAGS https://www.twitter.com
- 54. DISINFORMATION ON TWITTER: THE RUSSIAN PROBLEM https://www.nytimes.com/2018/02/18/world/europe/russia-troll-factory.html
- 55. DISINFORMATION ON TWITTER: THE RUSSIAN PROBLEM
- 56. MOST COMMON TYPE OF RUSSIAN FAKE ACCOUNT THESE ARE NOT BOTS, BUT REAL PEOPLE THREE FLOORS OF ”TROLLS” THIS IS THE FIRST FLOOR DISINFORMATION ON TWITTER: THE RUSSIAN PROBLEM
- 57. DISINFORMATION ON TWITTER: RUSSIAN FARMS LIKELY FAKE ACCOUNT Why? Tone after never interacting with an account and we do not follow each other
- 58. WHERE WILL THEY SPEND IT?
- 59. DISINFORMATION ON TWITTER: RUSSIAN FARMS HOW TO DEAL WITH FAKES AND BOTS • COMMENT THAT THEY ARE FAKE IN THE RESPONSE • IMMEDIATELY GO TO THEIR PROFILE • REPORT THE ACCOUNTS AS FAKE • BLOCK • THIS TELLS TWITTER’S ALGORITHMS • TO KEEP THE ACCOUNT UNDER REVIEW • ENOUGH REPORTS THEY GET • BANNED OR “SHADOWBANNED”
- 60. DISINFORMATION ON TWITTER: RUSSIAN FARMS
- 61. DISINFORMATION ON TWITTER: RUSSIAN FARMS
- 62. DISINFORMATION ON TWITTER: RUSSIAN FARMS HOW TO DEAL WITH FAKES AND BOTS • COMMENT THAT THEY ARE FAKE IN THE RESPONSE • IMMEDIATELY GO TO THEIR PROFILE • REPORT THE ACCOUNTS AS FAKE • BLOCK • THIS TELLS TWITTER’S ALGORITHMS • TO KEEP THE ACCOUNT UNDER REVIEW • ENOUGH REPORTS THEY GET • BANNED OR “SHADOWBANNED”
- 63. WHERE DOES THIS LEAD?
- 73. SO WHAT IS NEXT?
- 74. BRAD PASCALE TRUMP CAMPAIGN MANAGER
- 76. In increasingly popular tactic challenges conventional wisdom on the spread of electoral disinformation: the creation of partisan outlets masquerading as local news organizations. An investigation by the Tow Center for Digital Journalism at Columbia Journalism School has discovered at least 450 websites in a network of local and business news organizations, each distributing thousands of algorithmically generated articles and a smaller number of reported stories. Of the 450 sites we discovered, at least 189 were set up as local news networks across ten states within the last twelve months by an organization called Metric Media.
- 81. Targeted Social Media in the Age of Disinformation Kristine Schachinger @SCHACHIN Kristine@SitesWithoutWalls.com