Branding: Leveraging social media to maximize your job search, by Sherrilynne Starkie
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Branding: Leveraging social media to maximize your job search, by Sherrilynne Starkie
- 1. Branding you in SoMed Dress4Success CPRS Ottawa 30 May 2012
- 2. Recruiters use social media In 2012, companies will use social media to recruit 80% of vacancies • 98 % use LinkedIn • 42% use Twitter • 33% use Facebook Recruiters use social media mainly in two ways: • Sourcing applicants • Posting vacancies * Source: Ventana Research 2011
- 3. Standing out Design your profile for impact • Job title and profile pics are key (5.7 seconds) • Key words, following, tweets & updates • Get a referral (LinkedIn & Twitter)
- 4. How I got my job!
- 6. What my community said…
- 7. Remember! • The ‘R’ in both PR and HR stands for relationships. • Use social media to strengthen them. • There’s no substitute for REAL LIFE contact.