culture of apple

1. APPLE
CULTURE
KRITI SHARMA
SUNAINA AHI

2. History
1976
• Apple computer inc. established by Steve job, Wozniak and Ronald Wayne and after two week
Wayne left company
1976
• Apple released APPLE 1 designed and hand built by Wozniak
• APPLE 1 – first time in history character display on TV screen
1977
• Wozniak developed apple 2
• APPLE 2- first colored pc
1984
• Macintosh -first mass-market personal computer featuring an integral graphical user interface
and mouse
1985
• Jobs resigned and after that apple continued to face financial failures
1996
• Apple acquires next ,jobs back to apple
2007
• APPLE COMPUTER INC to APPLE INC and iPhone was released and become world most valuable
brand

3. Someone says right
"Apple is not Apple because of its technology. Apple is Apple because of
the fervor with which its employees believe in the corporate mission...
Apple's campus is a fortress. The people within believe that they are
doing The Right Thing, and that they will win... passion for one's
company is arguably a prerequisite for any company that wants to
dominate its market.”- Matt Asay, vice president of business
development, Alfresco3, in 2007

4. WHAT APPLE SAYS
Diversity makes us stronger every day
• Our commitment to diversity is part of everything we do. We foster an
environment that allows all employees to contribute, grow, and push their
talents to achieve incredible things. It’s why we work with suppliers who
share our values. And why we continue to launch initiatives that will lead
to a stronger, more representative workforce.
• “Apple is open. Open to everyone, regardless of where they come from,
what they look like, how they worship, or who they love.” - TIM COOK
• “We’re changing by bringing in more people with different perspectives
and ideas. But we also need to change the culture outside our own walls.
We have to create a ripple effect that extends far beyond Apple.” - Denise
Young Smith Vice President of Worldwide Human Resources, Apple Inc.

5. DIVERSITY IN APPLE
(JUNE 27, 2015)

6. APPLE’S CULTURE
• IN 1983,APPLE HIRED GUY KAWASAKI AS IT’S ‘ PRODUCT
EVANGELIST’ WHO GAVE THE VIRTUES OF APPLE’S LATEST
COMPUTER TO HARDWARE AND SOFTWARE DEVELOPERS.
EVANGELISM & MAC
CULT
• ‘APPLE CONNECT’ IS THE SECURE EMPLOYEE ONLY SERVICE THAT LETS
APPLE EMPLOYEES SIGN INTO OTHER APPS
CULTURE OF SECRECY
• DISCOUNTS
• INSURANCE
• FITNESS
• COUNSELLING
PEOPLE ORIENTED
• COMPUTER WITH A MOUSE- APPLE LISA(ONE OF THE EARLY
INNOVATIONS)
• APPLE 1
INNOVATION/VISION
•APPLE ENTERED INTO INDIAN MARKET WITH IPHONE 3G WHICH
ENCOMPASSES THE FEATURES OF 3G NETWORKRISK TAKING
•69% MALE ,31% FEMALE
•54% WHITE,18% ASIAN,11% HISPANIC,8% BLACK,2% MULTIPLE,1%
OTHERS,6% UNDECLARED
CULTURE OF DIVERSITY

7. MAINTAINING THAT
CULTURE
Supplier Diversity Program in 1988- to identify new suppliers whose
values match their
1. Development National Gay & Lesbian Chamber of Commerce
2. National Minority Supplier Development Council
3. National Veteran-Owned Business Association
4. United States Hispanic Chamber of Commerce
5. Women’s Business Enterprise National Council
Empowering workers through free education- SEED (Supplier
Employee
Education and Development )
–helps workers understand their rights, and ensures that they have a safe place to speak up
if their rights are ever violated.

8. Contd…..
Opening doors for diverse financial firms- Provide broader financial
picture and makes them more informed. Apple rely on these firms for some of
our most crucial transactions.
• Samuel A. Ramirez & Co., Inc. (Hispanic-owned)
• The Williams Capital Group (African American–owned)
• Castle Oak Securities (African American–owned)
• Lebenthal Holdings (female-owned)
• Mischler Financial Group (veteran-owned)
STEM (science, technology, engineering, and math)-organizations
that offer scholarships to developers from different backgrounds - fueling the
talents of different people to come up with world-changing apps
Worldwide Developers Conference (WWDC), Get Together events
- to learn new things, get inspired, and motivate each other to take their ideas
from concept to reality.

9. Contd….
• Equipping schools with technology and knowledge through ConnectED
-initiative by committing our products, our knowledge, and our passion for learning
to 114 underserved schools across the country.
- Providing technology for every student and teacher-make sure their technical and
educational needs are met
- partnered with Code.org to host an Hour of Code in Apple Stores around the
world- annual workshop led by Apple staff that makes computer science fun and
accessible to kids
- offer Field Trips and Apple Camp to keep kids interested in technology year-
round.
• Building a vibrant community to support women in tech-developed a strong
partnership with the National Center for Women & Information Technology
(NCWIT)
• Inspiring Latinas to pursue tech careers-Latinas making up just 1 percent of the
tech workforce, there’s a huge opportunity.

10. SOCIALIZATION
PROCESS BY WHICH NEW EMPLOYESS ARE HELPED ADAPTING
PREVAILING CULTURE

11. SOCIALIZATION
PROCESS
PREARRIVAL
STAGE
ENCOUNTER
STAGE
METAMORPHOSIS
STAGE

12. • Before entering
into organization
• Expectations from
work and
organization
PREARRIVAL
STAGE
• On entry into
organization
• Confrontation of
possibility that
expectations may
differ from reality
ENCOUNTER
STAGE • During the initial
period of working in
organization
• Change and adjust as
per the group work
and culture
METAMORPHOSIS
STAGE

13. IMPORTANCE OF
SOCIALIZATION
UNDERSTANDING THE
CULTURE-
COMFORTABLE
WORKING
ENVIRONMENT FOR
NEW EMPLOYEE
ENTHUSIASTIC
AND
KNOWLEDGEA
BLE WITH
CUSTOMERS
MINIMIZE
CHANCE OF
DISRUPTION OF
CURRENT
BELIEFS AND
CUSTOMS

14. SOCIALIZATION IN APPLE
Diversity Network Associations (DNAs) -
• Apple employee groups representing different ethnicities, religions,
orientations, and interests.
• offer employees an opportunity to engage in professional support and
networking activities that promote diversity

15. STRENGTHS VS
WEAKNESSES
STRENGTHS WEAKNESSES

16. CHANGES DESIRED IF
BEING CEO

17. YOU
THANK