Becoming Christopher: Connecting Through The Power of Storytelling
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Presentation by Maureen Byrne, Novartis
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Becoming Christopher: Connecting Through The Power of Storytelling
- 1. MAUREEN BYRNE Novartis ANDY PHELAN Actor
- 2. Maureen Byrne Director of Public Relations Novartis Pharmaceuticals Corporation September 29, 2010 Becoming Christopher Connecting Through The Power of Storytelling
- 3. How It All Began… The Situation The Need The Challenge Close-knit, savvy disease community Patient-to-patient interaction discouraged Patients living longer , being asked to transition to adult care Novartis - a new player in CF Enhanced protocols to successfully support patients in transition from pediatric to adult care Demonstrate a smart, authentic commitment to the CF community
- 9. Thank you. Maureen Byrne Novartis Pharmaceuticals Corporation Director of Public Relations [email_address]
Notes de l'éditeur
- Novartis, as newest player, wanted to establish itself as sensitive to challenges and complex nuances of what community was going through at that point in time